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Four Survey Tools That Refuse to Be SurveyMonkey
Formstack, SmartSurvey, Zonka Feedback and Checkbox each picked a lane the survey giants ignored - workflows, data sovereignty, feedback intelligence and self-hosting. Here is how the quiet corners of the feedback market actually work.
Evan Wong
Evan Wong is the co-founder and CEO of Checkbox, a legal AI company he started in Sydney in 2016 and now runs from New York. Checkbox builds an AI 'legal front door' that lets in-house legal teams intake, triage and automate routine work through a no-code, drag-and-drop platform. A serial entrepreneur who launched his first company at 17, Wong studied Commerce and Law at UNSW, was named to Forbes 30 Under 30 Asia in 2019, and in early 2026 raised a US$23M Series A that valued Checkbox at roughly US$100M. His customers include large enterprises such as PepsiCo, SAP, Telstra and Woolworths.