Bridgestone Americas built a continent-sized business around the part of a car most people notice only when it fails. Now it is turning that overlooked circle of rubber into a service network, a data stream and a test of whether mobility can become less wasteful.
The company you have never heard of runs the fuel pumps, tool trucks and traffic lights you pass every day - and it is quietly betting all of them on the messy middle of the energy transition.
Solera sits behind the moments when a car is claimed, repaired, sold, tracked, or returned to the road. Its advantage is not one famous app, but a deep reservoir of vehicle data wired into the daily work of insurers, shops, dealers, and fleets.
Allstate began as insurance by mail from a Sears catalog. Ninety-five years later, it is rebuilding the Good Hands around apps, driving data and a distribution network designed to meet customers wherever they shop.
Clupp is a Mexico City insurtech offering pay-per-kilometer insurance for cars, motorcycles, bicycles, scooters, and gadgets. Its app prices policies on how much and how well you drive, rewarding low-mileage and low-risk customers with lower premiums. Founded in 2021 and backed by Y Combinator (W22), Clupp partners with established carriers and reinsurers to cover claims, and has expanded into B2B SaaS tools for brokers and insurance products tied to startup financing.
Terminal is a universal API for telematics data in commercial trucking and fleet management. It connects to hundreds of telematics service providers - GPS, safety events, fault codes, dash-cam media, driver hours - and delivers that data in one normalized feed, so insurers, fleet software, logistics firms and fintechs can build products without wiring up hundreds of one-off integrations. Often called 'the Plaid of trucking,' the Toronto company was founded in 2023, went through Y Combinator's S23 batch, and has raised $26M to date.
Sangmin Park is the CEO of 현대엠시스템즈(주) (Hyundai M Systems), a Suwon-based Korean company that builds intelligent safety systems for construction equipment. Founded in 2003 and now part of the Hyundai Mirae-ro Group, the company combines cameras, 24GHz radar and controllers into products like AVM-RDS (Around View Monitor with Rear Detection System) that reduce blind spots and prevent accidents on excavators, wheel loaders and forklifts. Under Park, the company became a tier-1 supplier to Volvo Construction Equipment and Hyundai (HD) Construction Equipment, raised a 5 billion won Series B in July 2024, and set its sights on becoming the world leader in construction-equipment safety.
McEasy is an Indonesian IoT-and-SaaS company that helps logistics, transportation and supply-chain operators digitize their fleets. Founded in Surabaya in 2017 and now headquartered in Jakarta, it combines GPS/telematics hardware with a cloud platform for fleet management, a transportation management system (TMS), AI dashcams, fuel and driver management, and analytics. More than 1,500 companies - including JNE, DAMRI, Cleo and Pertamina - use McEasy to cut operational costs, improve delivery efficiency and bring visibility to fleets that were previously run on pen and paper.
Overdrive IOT is a Singapore-headquartered industrial IoT company that connects and monitors physical assets - vehicles, equipment, facilities and people - in real time on a single cloud platform. Founded in 2015 by Aston Chia and Zen Chin, it uses a mix of sensors, connectivity technologies and mesh networking to automate data sensing, then turns that data into tracking, alerting and command-centre visualisation for clients across aviation, logistics, construction and public services in Asia. Customers include Changi Airport, Sentosa, NTU, FedEx and Singapore's Ministry of Manpower. The company raised a US$2.9M Series A from Tin Men Capital.
Saferoad Information Technology is a Saudi telematics and IoT company based in Al Khobar that builds both the hardware and the software behind vehicle tracking and fleet management. Founded by Mohannad Alhaj in 2009, it positions itself as the Kingdom's first and only full-stack telematics provider - designing its own GPS trackers, dash cams and sensors while running an AI-driven cloud platform for fleet monitoring, driver-behavior scoring, cold-chain compliance, car sharing and school-bus safety. Its stated mission is to reduce road fatalities and improve driving behavior across Saudi Arabia, serving corporate and government clients including Saudi Aramco, Saudi Post, SAPTCO and the Transport General Authority.
W-Locate is a Singapore-based location technology company that blends machine-to-machine (M2M) telematics, big data, cloud computing and location intelligence. Its two flagship platforms - FIND (Fleet Intelligent Dynamics), a cloud fleet-management system, and XimLoc, a patent-pending SIM-based positioning technology that locates any SIM device indoors or outdoors without relying solely on GPS - serve enterprises, mobile operators and governments across Asia. Founded in 2010 by Stevie Ooi, the company has raised roughly US$2M+ from TNF Ventures and RHB-OSK, and works with partners such as Tata Communications to deliver location services for construction, logistics, waste management and smart-city use cases.
Tomer Kashi is the co-founder and CEO of VOOM Insurance (and its drone brand SkyWatch), an insurtech company building usage-based, on-demand insurance for underserved mobility segments such as drones, motorcycles, e-bikes, and rideshare drivers. A graduate of Israel's elite Talpiot program with a background in computer science and physics, Kashi led technology projects inside the Israeli Prime Minister's Office cyber unit before entering insurance. He frames VOOM as 'insurtech 2.0' and the 'Lemonade for Mobility,' using new sources of data to rebuild insurance products for episodic, high-risk vehicle use.
EdgeTensor is a Dallas, Texas-based deep-tech company building Gen AI-powered video telematics and fleet-management software that runs at the edge and in the cloud. Founded in 2017 by computer-vision researchers Rajesh Narasimha and Soumitry Ray, the company makes AI affordable and scalable on low-cost cameras and embedded chips, turning raw dashcam and in-cabin video into structured safety, compliance and risk insights. Its hardware- and sensor-agnostic platform serves fleets, telematics service providers, automotive Tier-1s/OEMs and insurers who want driver-safety analytics without being locked to a single device vendor.
Joyride is a Toronto-based mobility software company that gives operators, cities, dealers and OEMs a white-label platform to launch and run shared and rental fleets of e-bikes, e-scooters, golf carts, low-speed vehicles and other lightweight vehicles. Its hardware-agnostic system turns vehicles into connected, keyless and trackable assets, pairing branded rider apps with a fleet-management dashboard, IoT connectivity, payments and increasingly AI-driven operations tools. Founded in 2014 and backed by Yamaha Motor, Joyride powers fleets across 250+ markets on five continents.
Sfara is a Hoboken, New Jersey-based mobility-safety software company that turns an ordinary smartphone into a crash-detection and emergency-response platform - no dedicated hardware required. Using patented on-device AI, its SDK detects vehicle collisions at any speed (including its 'ZeroMotion' capability for stationary vehicles) while a multi-layered suppression framework filters out false positives. Sfara sells a GDPR-compliant SaaS platform to insurance carriers, automotive OEMs, fleets, and mobile network operators, aiming to accelerate first-notification-of-loss (FNOL), speed emergency response, and modernize telematics.

Erik Goldman is the founder and CEO of Sfara, a Hoboken, New Jersey company that turns an ordinary smartphone into a safety and collision-detection platform using on-device AI and sensor data. A connected-vehicle pioneer, he co-founded Hughes Telematics in 2006, grew it to more than 1,000 employees and roughly $250M in revenue, and saw it acquired by Verizon in 2012, where he served as Group President of Verizon Telematics. At Sfara he is building AI that detects crashes at all speeds, suppresses false positives, and speeds emergency response and insurance claims for automakers, insurers, fleets and wireless carriers.
LEEO is a commercial auto insurance managing general agent (MGA) that uses telematics, agentic AI, and data science to underwrite, price, and manage risk for fleets. Formerly known as Fairmatic, the company rebranded and relaunched on December 15, 2025 under CEO Jeffrey Chen. It serves brokers and fleet operators - focusing on segments like non-emergency medical transport, light business auto, and last-mile delivery - with fast AI-driven quoting and binding, actionable safety insights, and a telematics-based claims process that can detect crashes and auto-fill incident reports. LEEO is backed by Battery Ventures, Foundation Capital, and Aquiline Technology Growth.
Standard Fleet is a San Francisco-based software company building a hardware-free fleet management platform for the connected-vehicle era. It plugs directly into a vehicle's own cloud API to deliver telematics, digital keys, automated payments and EV management across 30+ automakers - no dongles or aftermarket devices required. Started as a consumer app for Tesla owners, it now connects roughly 100,000 EVs for rental, rideshare, leasing, insurance, corporate and government fleets, and was the first third-party app authorized on Tesla's fleet platform.
VOOM Insurance is an insurtech company building usage-based, telematics-driven insurance for underserved mobility segments - motorcycles, drones, e-bikes, light aircraft and gig drivers. Founded in 2016 by Tomer Kashi and Ori Blumenthal, VOOM launched the world's first pay-per-mile motorcycle insurance and, through its SkyWatch division, became the leading digital drone insurance product in North America. The company charges customers based on actual usage rather than flat annual premiums, aiming to make coverage fairer for people whose vehicles sit idle for much of the year.
Monarch is a San Francisco based reseller and deployment partner for cloud-managed physical security and connected-operations technology. As an authorized Verkada reseller and Samsara channel partner, it designs and installs AI-powered camera systems, access control, environmental sensors, and fleet dash-cam and GPS telematics for schools, hospitals, warehouses, construction sites, and multi-site enterprises. The pitch is enterprise-grade security without the NVR/DVR complexity - hardware that updates over the air and is managed from a single cloud dashboard.
Autobrain is a Boca Raton-based connected-car company that turns almost any post-1995 vehicle into a 'smart car' with a plug-and-play OBD-II device paired to a mobile app. Built with input from EMTs and first responders, it delivers automatic crash response that dials 911 to your exact location, real-time GPS tracking, teen/senior/baby safety modes, vehicle-health diagnostics, roadside assistance, and fleet monitoring - all on a low-cost device and monthly subscription aimed at families and small businesses.
Drōv Technologies is an Oklahoma City company building smart-trailer technology for the trucking industry. Its flagship AirBoxOne platform unifies tire inflation, wheel-end, load, temperature, door, and impact sensors into a single connected system that streams real-time diagnostics to drivers and fleet offices. Founded on a legacy of tire-inflation hardware expertise, Drōv aims to make trailers as connected as the tractors pulling them, targeting fuel efficiency, uptime, safety, and predictive maintenance across dry vans, reefers, and petroleum tankers.
Voyomotive is a Florida-based connected-car company that turns almost any vehicle built since 1996 into a smart, data-rich machine. Through its VOYO OBD-II hardware and a cloud platform of APIs, firmware and apps, it pulls OEM-grade data - engine health, battery life, tire pressure, fault codes, location - and delivers it to drivers, fleets, insurers and repair shops. Products like VOYOLink and VOYOHub let independent repair shops diagnose vehicles remotely and build recurring revenue, while VOYOTrak handles multi-vehicle fleet tracking.
Lisa Mullen is the CEO and Managing Partner of Drōv Technologies, an Oklahoma City company building the brains for the most ignored object in trucking: the trailer. Under her leadership the company scrapped its old mechanical tire-inflation products, re-engineered the wheel-end from scratch, and shipped AirBoxOne - an IoT gateway that turns a dumb steel box into a sensor-laden, self-inflating, camera-equipped machine that reports its own health in real time. She took the top job in March 2020, weeks before the world locked down, and spent the next years proving that the part of the truck nobody thinks about is exactly where the value hides.
Peter Yorke is the CEO and co-founder of Voyomotive, a San Francisco connected-car company whose VOYO device turns an ordinary car's OBD-II port into a smartphone-controlled second brain. A native Californian who has worn the hats of scientist, venture capitalist, and serial entrepreneur, Yorke built a platform that locks doors by proximity, reads manufacturer fault codes, logs trips, and crowdsources road-hazard alerts. VOYO swept the 2015 SEMA show awards and exhibited as one of the most advanced after-market connected-car systems at CES 2016.
Fleetio is a Birmingham, Alabama-based SaaS company that makes cloud and mobile software for managing fleets of vehicles, equipment, parts and drivers. Founded in 2011 by Tony Summerville, its platform helps organizations track maintenance and service history, run digital inspections, manage fuel and parts, automate work orders and connect telematics data so they spend less time wrestling with spreadsheets and more time on their core operations. Thousands of customers across more than 80 countries use Fleetio, which reached unicorn status with a $1.5B valuation after a $450M+ Series D in March 2025 and the acquisition of maintenance-authorization platform Auto Integrate.
Just (Just Insure) is a Los Angeles-based insurtech offering pay-per-mile auto insurance. Instead of pricing premiums on demographics like age, sex or ZIP code, Just uses smartphone telematics to charge drivers for the miles they actually drive and reprices rates monthly based on how, when and where they drive. The model is aimed at low-mileage and safe drivers, with the company claiming savings of up to 50% versus traditional carriers. Founded in 2019 by Robert Smithson, Just launched in Arizona and has expanded into Nevada.
Robert Smithson is the founder and CEO of Just (just.insure), a Los Angeles pay-per-mile auto insurer that prices drivers on how they actually drive instead of credit scores and zip codes. A Cambridge philosophy graduate and former fund manager, he previously built Genius Sports (sold for $280M in 2018) and the Python platform PythonAnywhere before turning telematics and AI loose on the $300-billion car-insurance market - aiming squarely at making coverage fairer for lower-income drivers.
Coast is a New York-based fintech building modern payments and expense-management software for businesses that run vehicle fleets and field teams. Its Visa-backed fuel and fleet card pairs hardware-grade spend controls with software that auto-codes receipts, matches transactions to GPS and tank data, and kills the monthly expense report. Founded in 2020 by Bread co-founder Daniel Simon, Coast has raised nearly $100M in equity plus significant debt capital, and serves thousands of fleets across construction, HVAC, landscaping, transportation and other field-heavy trades.
Motive (formerly KeepTruckin) is a San Francisco-based technology company building an AI-powered platform for the physical economy. It helps companies that run trucks, equipment, and field workers manage safety, operations, compliance, and spend in one system - combining edge-AI dashcams, GPS telematics, and fintech tools used by nearly 100,000 businesses from small fleets to Fortune 500 enterprises like Halliburton, Komatsu, and Maersk.