The Singapore company that decided location shouldn't depend on line-of-sight to a satellite.
W-LOCATE PTE LTD — the company wordmark, first hung above a small Singapore office in the early 2010s. The name is a plain reading of the mission: we locate.
Satellites are good at open sky and terrible at everything else - car parks, tunnels, shopping malls, the concrete canyons of a dense city. W-Locate built its business in exactly those blind spots.
Founded in Singapore in 2010 by Stevie Ooi, W-Locate Pte Ltd is a location-technology company that stitches together four things that are unremarkable on their own - machine-to-machine (M2M) telematics, big data, cloud computing and location intelligence - into services that can put a vehicle, an asset or a person on a map in real time. The company runs on two flagship platforms. FIND, short for Fleet Intelligent Dynamics, is a cloud fleet-management system. XimLoc, short for SIM Locator, is a patent-pending technology that locates any SIM-based device indoors or outdoors without relying solely on GPS.
The founder gives himself an unusual title - "Chief Locationist" - and it is a fair description of the company's single-mindedness. Where most of the mobile world chased consumer apps, W-Locate went after the things that keep a city physically running: concrete trucks, logistics vans, waste fleets and, eventually, the networks of mobile operators and governments.
Figures compiled from public filings, press releases and third-party databases. Employee count and revenue are approximate third-party estimates.
Everything W-Locate ships comes back to a single conviction: location should be available anywhere, not just where a satellite can see you.
A cloud-based M2M telematics system for fleets that never stop moving. Real-time vehicle tracking, geo-fencing, speeding alerts, driver-behavior and fuel-consumption monitoring, and maintenance management - deployed for ready-mixed concrete, logistics, waste and emergency services.
An extension of FIND that pushes M2M telematics beyond vehicles to track mobile assets and equipment - useful for construction sites and any operation where the valuable thing isn't on wheels.
Patent-pending, SIM-based positioning that locates any SIM device indoors or outdoors without depending only on GPS. Operators and governments deploy it over existing networks with minimal capex; it supports third-party APIs in line with GSMA's OneAPI initiative.
W-Locate is a B2B and B2G company. Enterprises subscribe to FIND; mobile operators and governments license XimLoc over networks they already own.
Revenue comes from three places: subscription fees for fleet software, platform licensing for operators and agencies, and location-data and consulting services layered on top. Bundling M2M connectivity through partners such as Tata Communications lets the company sell a complete package rather than just software - and, in Tata's case, it reportedly reduced W-Locate's own capital expenditure by roughly 35%.
W-Locate's customers are the operators of things that move: building-materials and ready-mixed concrete suppliers, logistics and waste-management firms, emergency services. Layered above them are mobile network operators - the company signed its first tier-one operator for an M2M launch - and government institutions. One deployment applied its positioning technology to a child-safety tracking program with China's Ministry of Education. The footprint spans Singapore, Hong Kong, Jakarta, Malaysia and China.
Most fleet-telematics vendors assume a clear GPS fix. W-Locate's differentiator is XimLoc's SIM-based approach, which works where GPS struggles and can be switched on across an operator's existing network without heavy new hardware. That "minimal capex" pitch - deploy location services over infrastructure you already have - is the argument that separates it from pure GPS-tracking competitors and from network-location incumbents that require specialised gear.
Stevie Ooi founds the company to build location and telematics technology.
A cloud-based M2M fleet system built for always-moving industries like concrete and logistics.
US$470,000 from TNF Ventures under Singapore's NRF Technology Incubation Scheme; XimLoc advances; a S$2M Series A follows from RHB-OSK's GC-Millennium Fund.
Signs its first tier-one mobile operator for an M2M launch and highlights a Ministry of Education child-safety project in China.
FIND and XimLoc are honored in the Mobile GPS and Fleet-tracking categories - votes cast by real users.
W-Locate sits at the intersection of two markets that usually stay separate. On one side is fleet telematics, where names like Geotab, Trimble, MiX Telematics and Cartrack compete on dashboards and driver data. On the other is network-based positioning, the domain of players such as Polaris Wireless and CommScope. W-Locate's bet was that a single company could serve both - selling FIND to fleet managers while licensing XimLoc to the operators whose networks make GPS-independent location possible.
That dual position is also its natural hedge. As "smart city" and IoT spending grew across Asia, W-Locate framed location-based services not as a feature but as infrastructure - the layer beneath asset tracking, urban planning and public-safety systems.
FIND and XimLoc honored in the Mobile GPS and Fleet-tracking categories - recognition voted by real users, not a panel.
Signed its first tier-one mobile operator to launch an M2M location solution.
Positioning technology applied to a Ministry of Education child-safety tracking program.
Global IoT connectivity that expanded W-Locate internationally while cutting capex ~35%.
Searchable starting points for W-Locate product demos and founder interviews. Links open a filtered search - the company keeps a light public video footprint.
It builds location and telematics technology. Its FIND platform manages vehicle fleets, and its XimLoc technology locates any SIM-based device indoors or outdoors without relying solely on GPS.
FIND is a cloud fleet-management system for tracking vehicles and driver behavior in real time. XimLoc is a patent-pending SIM-based positioning platform that mobile operators and governments can deploy over existing networks.
W-Locate was founded in 2010 in Singapore by Stevie Ooi, who serves as CEO and styles himself the company's "Chief Locationist."
More than US$2M, including a US$470,000 pre-Series A from TNF Ventures (2013) and a S$2M Series A from RHB-OSK's GC-Millennium Fund.
Construction, logistics, waste management, emergency services, mobile operators and governments across Singapore, Hong Kong, Jakarta, Malaysia and China.
Profile compiled from public sources. Some figures (employee count, revenue) are third-party estimates and marked approximate. Logo shown is the company's historical wordmark, retrieved from public web archives.