Saferoad builds both the box and the brain of fleet tracking

Saferoad Information Technology is a telematics and IoT company headquartered in Al Khobar, in Saudi Arabia's Eastern Province. In plain terms, it puts small connected devices into vehicles - trucks, buses, rental cars, heavy equipment - and turns the data they send back into something a fleet manager can act on: where a vehicle is, how it is being driven, whether fuel is disappearing, whether a refrigerated cargo has warmed past a safe threshold.

What separates it from most competitors is scope. Founder and CEO Mohannad Alhaj built the company to control the entire chain - the physical tracker, the firmware inside it, the cloud platform, and the machine-learning models that sit on top. The company describes itself as the first and only Saudi full-stack telematics provider with in-house hardware and software. Alhaj is blunt about why that matters: "There could be more than 100 competitors in Saudi Arabia, but 99 out of those 100 are agents and resellers for foreign companies. Saferoad is a Saudi company through and through."

Saferoad's client list reads like a directory of Saudi heavy industry and public service. The relationship that changed everything came early: qualifying as a GPS tracking provider for Saudi Aramco around 2010. Alhaj recalls the moment a global oil giant trusted his warehouse startup as feeling like he "had won a hundred billion dollars."

Alhaj studied Computer and Information Sciences at Al Ahliyya Amman University, then cut his teeth as a business development manager at telematics firm MTData before returning to build his own. He has since completed Endeavor's growth programs at Stanford (2018) and Harvard Business School (2022). In 2015 Forbes named him #4 on its list of 100 entrepreneurs shaping Saudi Arabia's future. His framing of the company has stayed consistent for over a decade: Saferoad exists to save lives, and the technology is how.