leggings
(4)
Beyond Yoga
Beyond Yoga is a Culver City, California activewear and athleisure brand founded in 2005 by Jodi Guber Brufsky and Michelle Wahler. Built around a body-positive, size-inclusive philosophy (XXS to 3X) and its signature buttery-soft Spacedye fabric, the female-founded label makes leggings, sports bras, loungewear, and lifestyle apparel designed to move from studio to street. Acquired by Levi Strauss & Co. in 2021 for roughly $400 million, Beyond Yoga has grown past $100 million in annual revenue and is expanding its physical retail footprint under CEO Nancy Green.
Honeylove
Honeylove is a Los Angeles-based direct-to-consumer apparel company that designs shapewear, wireless bras, and everyday intimates engineered with targeted compression and supportive panels. Founded in 2018 by former EDM vocalist Betsie Larkin after she couldn't find shapewear that stayed in place on stage, the brand built its reputation on no-roll construction and comfort-first engineering. It has grown from a $300K Kickstarter and a Y Combinator batch into a nine-figure-revenue business serving more than 3 million customers, backed by a $13M Series A led by Lightspeed Venture Partners.
Vuori
Vuori is a Carlsbad, California-based performance apparel company that blends athletic function with casual style. Founded in 2015 by Joe Kudla, it started as a direct-to-consumer men's activewear brand rooted in the coastal Southern California lifestyle and grew into a broad athleisure label for men and women. Known for soft technical fabrics like its DreamKnit and Ponto lines, Vuori sells online, through its own stores, and via wholesale partners including Nordstrom, REI and Equinox. A 2024 secondary investment led by General Atlantic and Stripes valued the company at $5.5 billion.
Paragon Fitwear
Paragon Fitwear is a direct-to-consumer women's activewear brand from Ada, Michigan, best known for Sculptseam - a patented hidden-scrunch seam that shapes the glutes without an obvious ruched look. Started in a garage in 2013, the brand builds performance leggings, shorts, sports bras and loungewear around proprietary fabrics like RecStretch, UltraLux and the recycled Reluna, and sells almost entirely online to women who lift.