attribution
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Krista Dalton
Krista Dalton is Chief Marketing and Digital Officer at Tecovas, the Austin-based western wear brand built on handmade cowboy boots that has grown into a lifestyle label with more than 50 US stores. She spent nine years at Target, where she moved from allocating plus-size and maternity apparel to becoming the first person the company shifted from stores to Target.com in 2013, then seven years at Overstock.com (now Beyond Inc), ending as Chief Customer and Merchandising Officer with a team of over 1,300 and an $800M-plus P&L. At Tecovas she has pushed the brand into work boots and women's workwear, run TV blackout tests to prove what awareness actually buys, sent her team into customers' closets, and built a custom AI agent to chew through the roughly 16 reports she used to read by hand. Footwear News named her to its Women Who Rock class of 2026, where she argued that authenticity is the new competitive advantage.
Adsquare
Adsquare is a Berlin-based location intelligence company that turns real-world movement and behaviour into audience data marketers can use to plan, target, optimize and measure advertising campaigns. Founded in 2012, its mobile-first data exchange connects location, app-usage, demographic and offline signals to leading DSPs, SSPs and CDPs, powering geocontextual, proximity and audience targeting across mobile, online and digital out-of-home (DOOH). The platform is built privacy-first around consent-based signals and serves thousands of advertisers and dozens of platform partners across Europe, North America and Asia-Pacific.
David Dokes
David Dokes is the co-founder and CEO of Polar Analytics, a first-party data and business intelligence platform built for Shopify and direct-to-consumer brands. Before Polar, he led growth at car-sharing marketplace Turo, where he ran a roughly $20M annual marketing budget. He teamed up with former Airbnb data scientist Charbel Seif in 2020 to give smaller retailers the kind of enterprise-grade data infrastructure that big companies take for granted, unifying scattered marketing, sales, and inventory data into one dashboard that installs in days rather than months. Under his leadership Polar has raised roughly $28.5M and now serves several thousand merchants across dozens of countries.
Polar Analytics
Polar Analytics is a multichannel AI analytics platform for ecommerce and direct-to-consumer brands, built to unify scattered marketing, sales and CRM data into one dashboard on top of a warehouse-native data stack. Founded in 2021 by David Dokes and Charbel Seif, it centralizes 45+ data sources, tracks metrics like CAC, ROAS, MER and LTV, and layers AI agents and a Model Context Protocol connector so merchants can query live data and act on it. Polar serves 4,000+ brands across 45 countries and has raised roughly $28.5M, including an $18M Series A led by Chalfen Ventures in November 2024.
Cinarra Systems, A Softbank Company
Cinarra Systems is a location intelligence and measurement company that turns carrier-grade mobile network data into privacy-safe marketing insight. Founded in 2012 and now a wholly owned SoftBank subsidiary, Cinarra works with mobile network operators to power audience segmentation, store-visit attribution and cookieless targeting - processing billions of daily location signals inside the carrier's own data center so no personally identifiable information ever leaves. Its platforms (RealSight, VitalSight, RealPeople, VenueVitalics) link online ad exposure to real-world venue visits for advertisers and turn telco data into a new monetization channel for operators.
Journify
Journify is an AI-powered, composable customer data platform that captures, cleans, enriches, and streams conversion signals from web, mobile, CRM, and offline sources into ad platforms like Meta, TikTok, Snap, and Google. The company helps brands push match rates toward 90%, reclaiming the 30-40% of conversions most advertisers silently lose.
Rakuten Advertising
Rakuten Advertising is the global affiliate and performance-marketing arm of Japan's Rakuten Group. Born as LinkShare in 1996 and acquired by Rakuten in 2005, it connects the world's top brands with publishers, creators and highly engaged audiences across 200+ countries. Today it pairs a pioneering affiliate network with AI-powered tools for fraud detection, partnership discovery and reporting, while pushing influencer and affiliate marketing closer together.
Matt Scharf
Matt Scharf is VP of Growth Marketing Performance at Adobe, where he has spent over a decade turning marketing measurement from a black box into a competitive weapon. He led the creation of what became Adobe Mix Modeler, an AI-powered platform combining media mix modeling, multi-touch attribution, and experimentation - delivering an 80% higher return on media spend over five years and a 75% increase in media's share of Adobe's subscription growth. An ANA Genius Award winner and Ad Age Trailblazer, Scharf is one of the sharper minds in performance marketing analytics.
Button
Button is the leading mobile commerce enablement platform that uses AI-powered deep-linking technology to intelligently route mobile users to high-converting app destinations. Founded in 2014, Button has driven over $25 billion in cumulative commerce by connecting retailers, publishers, and creators in a performance-driven ecosystem - turning every mobile tap into a measurable, revenue-generating action.
Openprise
Openprise is a San Mateo-based enterprise SaaS company that builds a no-code RevOps Data Automation Cloud. Its platform handles the unglamorous plumbing behind revenue teams - cleansing, deduping, enriching, scoring, routing, and unifying B2B data across Salesforce, Marketo, HubSpot, Eloqua, Pardot and other GTM systems - so marketing, sales and ops teams can stop firefighting spreadsheets and start pulling levers.
Taoufik Jamali
Taoufik Jamali is a Moroccan-born serial entrepreneur and CEO of Journify, an AI-powered composable Customer Data Platform that pushes ad conversion match rates from ~42% to 70-90% through privacy-first, server-side data activation. With two successful startup exits under his belt - Netclub (sold to Match.com in 2007) and Unyk (acquired by Viadeo in 2009) - and stints as VP of Growth at Shopkick and VP of Product/PLG at Smartsheet, Jamali founded Journify in 2023 and grew it to $1M ARR within nine months, raised $4M in 2025, and doubled the company valuation in under six months as he targets the broken attribution problem plaguing e-commerce advertisers globally.