editorial
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TRAFFIK and the art of getting the dress back
A fashion sample has a second life in requests, shipping labels, and overdue returns. TRAFFIK is organizing that life - and says its users pushed it toward fewer steps.
goop
goop is a wellness and lifestyle brand founded by actress Gwyneth Paltrow in 2008 that began as a weekly email newsletter and grew into a direct-to-consumer company selling clean beauty, skincare, supplements, fashion, and home goods alongside editorial content, a podcast, and events. It pairs aspirational storytelling with 'contextual commerce,' turning wellness articles into shoppable curation for a largely affluent, female audience. The brand is known both for pioneering the modern wellness-media category and for the controversy its more provocative products and health claims have generated.
Fashion AI Visibility
Fashion discovery is moving from search engines to answer engines. When shoppers ask ChatGPT, Gemini, Claude or Perplexity for the best minimalist label or the most sustainable brand, the names that surface are not the biggest ad spenders but the brands with the most public, structured knowledge for AI to cite. This YesPress Newsroom analysis lays out what large language models look for, why many direct-to-consumer fashion brands underperform despite strong paid-social businesses, and how an always-on newsroom turns internal expertise into compounding, citable assets.
Rachel Chen
Rachel Chen is a corporate communications specialist at eBay in San Jose, where she works on CEO communications and the global content team. A Princeton graduate from Philadelphia, she blends press-release craft with editorial storytelling and a data-driven instinct for what readers actually want.
Stephanie Zinn
Stephanie Zinn is Editorial Partner at Andreessen Horowitz (a16z), where she leads editorial strategy and audience growth across Substack, X, YouTube, and search. With over a decade in tech editorial, she previously built editorial teams from scratch at Coinbase and GitHub - generating 15M newsletter subscribers at Coinbase and launching GitHub's influential ReadME Project. She is one of the rare operators who treats clear writing not as a nice-to-have but as a core business asset.
Samantha Lewis
Samantha Lewis is the Head of Marketing at Right Side Capital Management (RSCM), a data-driven pre-seed venture firm in San Francisco that has backed 2,000+ startups since 2012. With 16+ years of content marketing and editorial experience spanning companies like Segment, PagerDuty, ebrary, and Springer Science+Business Media, she brings a rare blend of startup operator savvy and publishing depth to the VC world. Having participated in 30+ startups with 2 IPOs, Lewis shapes how RSCM tells the story of early-stage tech investing to founders, limited partners, and the broader startup ecosystem.
Alex Danco
Alex Danco is a Canadian writer, thinker, and now Editor-at-Large at Andreessen Horowitz (a16z), where he shapes the firm's editorial voice. A former neuroscientist turned ska musician turned VC associate turned Shopify product director, Danco spent five years at Shopify leading merchant financing and blockchain initiatives before joining a16z in August 2025. He is best known for his newsletter Dancoland and foundational essays including 'Debt Is Coming,' 'The Michael Scott Theory of Social Class,' and the 'Emergent Layers' framework - works that apply Carlota Perez, René Girard, and Jane Jacobs to the inner workings of Silicon Valley. He writes approximately 5,000 words per week and is a descendant of Belgian polar explorer Émile Danco, after whom Danco Island in Antarctica is named.