
The Lands’ End CEO built his career on numbers. His lasting lessons came from an assistant, a merchant, and the florists who had to deliver the promise.

FTD bought his former employer. He built From You Flowers. Two decades later, Michael Chapin took charge of both businesses - with local florists at the center of his next test.

Taryn Rayment is the Chief Marketing Officer of J.McLaughlin, the New York heritage apparel brand, a role she took in April 2024. Over roughly two decades she has run marketing and ecommerce for consumer brands across fashion, footwear, travel goods, and floral delivery - including a stretch as CMO and consumer division head at FTD during the pandemic, CMO at ecoATM Gazelle, and senior digital and CRM leadership at Cole Haan and TUMI. She is known for a data-driven, retention-focused approach to direct-to-consumer marketing and for steering omnichannel and e-commerce growth.