moisture-wicking
(3)
FIGS
FIGS is a direct-to-consumer healthcare apparel brand that reinvented the medical scrub. Founded in 2013 by Heather Hasson and Trina Spear, the Santa Monica company sells comfortable, technical scrubs, lab coats, footwear and lifestyle wear made from its proprietary FIONx fabric, sold almost entirely online to nurses, doctors and other healthcare professionals. FIGS reached $631 million in revenue in 2025, serves roughly 2.9 million active customers, and trades on the NYSE under the ticker FIGS after a landmark 2021 IPO.
ONDO
ONDO is a New York-based direct-to-consumer apparel brand that reinvented the no-show sock. Founded by former JP Morgan banker Daniel Shim in 2020, ONDO uses a patented, cut-and-sewn silicone grip strip - rather than the usual rubber dots - to keep low-cut socks from slipping off. Built on Woolmark-certified Australian merino wool and certified organic cotton, the brand backs every pair with a No Slip Guarantee and has grown to more than 20,000 five-star reviews while expanding into headbands, compression crew socks, and other everyday essentials.
TRUEWERK
Truewerk is a Denver-based, direct-to-consumer performance workwear brand that borrows fabric technology and construction from the outdoor and military apparel industries and applies it to clothing for skilled trade professionals. Founded in 2015 by former homebuilder Brian Ciciora, the company is best known for its temperature-graded WerkPant system (T1, T2, T3) built from 4-way-stretch, water-resistant, abrasion-resistant synthetic blends that outlast and outperform traditional cotton work pants. Sold primarily through its own e-commerce site alongside a growing uniform-services offering, Truewerk has raised roughly $35M and pitches itself as workwear engineered for comfort, mobility, and durability on the jobsite.