The direct-to-consumer brand that reengineered the medical scrub - and built a $631 million business around the people who care for us.
For two centuries, the medical scrub was an afterthought - boxy, itchy, disposable in spirit if not in fact, and stamped with someone else's logo or no logo at all. The people who wore them for fourteen hours at a stretch had accepted that the worst-designed clothing in the hospital would be theirs. FIGS was built on a simple observation: companies like Nike, Under Armour and Lululemon obsess over what athletes wear, yet nobody was making performance apparel for the professionals who keep the rest of us alive.
Founded in 2013 in Los Angeles by Heather Hasson and Trina Spear, FIGS designs and sells scrubs, lab coats, footwear and lifestyle apparel almost entirely online. It is a healthcare lifestyle brand as much as a uniform maker - one that calls its customers "awesome humans" and has spent a decade turning a commodity category into something with taste, technology and a following.
We've branded an unbranded industry.
Comfort and function over a long shift used to be a luxury healthcare workers assumed they couldn't have. FIGS' answer is engineered fabric and fit: four-way stretch that moves, moisture-wicking that keeps up, antimicrobial treatment that fights odor and bacteria, and functional pockets designed for the job - sold direct, so the value doesn't get lost at a uniform-shop markup.
Tops and pants in the proprietary FIONx fabric - four-way stretch, moisture-wicking, anti-wrinkle, with Silvadur antimicrobial technology for odor and bacteria control.
Tailored and technical coats for physicians, students and clinicians, cut to fit rather than drape.
Underscrubs, outerwear, activewear, loungewear, compression socks and shoes - roughly a fifth of revenue and a higher-margin growth lane.
Rotating colors, prints and seasonal styles that turn a functional purchase into a repeat-buying habit.
Group and institutional sales supplying uniforms to hospitals and health systems at scale.
The brand's nonprofit and Threads for Threads program - scrub donations plus grants, training and resources for healthcare workers and students.
FIGS is a vertically integrated, digitally native brand: it designs its own fabrics and products, sells mostly through wearfigs.com, and drives repeat purchases through frequent color drops, a loyal community and expansion into higher-margin lifestyle categories. Scrubwear grew 14.3% in 2025 to $508.9M; non-scrubwear added $122.2M.
Guidance for 2026 calls for 10-12% revenue growth and an EBITDA margin of up to roughly 13% - the profile of a brand past its start-up sprint and settling into durable scale.
The medical apparel market is large and old, long dominated by wholesale labels like Cherokee and Dickies Medical (Careismatic), Barco's Grey's Anatomy, Landau and Healing Hands - product sold through uniform shops and distributors, chosen more for price than fit. FIGS skipped that channel entirely and went direct, treating the scrub as something worth designing and branding.
That reframing is the difference. Competitors sell a garment; FIGS sells identity, comfort and community to the same buyer. Newer D2C challengers - Jaanuu, Mandala - now chase the model FIGS proved, while off-shift, many healthcare workers still reach for Lululemon and Nike, the very brands that inspired the idea.
Textile engineering, brand and community building, and D2C e-commerce operations - founder-led by a fashion entrepreneur (Hasson) and a former Blackstone/Citigroup financier (Spear).
A former Wall Street investment banker - associate at Blackstone's hedge-fund group after four years at Citigroup - Spear leads day-to-day operations and long-term strategy. She became sole CEO in 2022.
A fashion entrepreneur who studied pre-med, Hasson had the founding idea after altering a nurse friend's scrubs. She served as Co-CEO until 2022 and now focuses on strategy and product innovation as Executive Chairman.
Their origin is now company folklore: the two sold scrub sets out of the back of a car during hospital shift changes before building the online brand. Early backers included Will Smith and Legendary Pictures founder Thomas Tull. In May 2021 they took FIGS public - the first company to trade on the NYSE led by two female co-founders, and the first healthcare apparel company to IPO, at a valuation near $4.4 billion.
Hasson and Spear launch FIGS to redesign medical scrubs, selling sets directly to healthcare workers.
A Series A led by Campfire Capital fuels growth as D2C demand builds.
Thomas Tull's Tulco invests to accelerate expansion and fabric innovation.
Inc. names FIGS #1 with 9,948% three-year growth.
Revenue roughly doubles to $263M; FIGS donates scrubs and masks during COVID-19.
Goes public near a $4.4B valuation - a first for two female co-founders.
Hasson becomes Executive Chairman; Spear takes sole CEO role.
Turns down Story3 Capital's take-private bid and starts the Awesome Humans Foundation.
$631.1M in 2025 revenue, ~2.9M active customers, guiding to 10-12% growth.
FIGS frames its mission around service to healthcare professionals - the "awesome humans" it names in nearly everything it does. In 2024 alone the company gave away hundreds of thousands of scrubs, ran retreats for healthcare workers, and donated roughly $510,000 to healthcare nonprofits. The giving is not incidental to the brand; it is part of how FIGS keeps millions of repeat customers close.
Founder interviews and FIGS product content on YouTube.
▶ FIGS on YouTube ▶ Trina Spear interviews ▶ FIONx product demos