medical-apparel
(3)
FIGS
FIGS is a direct-to-consumer healthcare apparel brand that reinvented the medical scrub. Founded in 2013 by Heather Hasson and Trina Spear, the Santa Monica company sells comfortable, technical scrubs, lab coats, footwear and lifestyle wear made from its proprietary FIONx fabric, sold almost entirely online to nurses, doctors and other healthcare professionals. FIGS reached $631 million in revenue in 2025, serves roughly 2.9 million active customers, and trades on the NYSE under the ticker FIGS after a landmark 2021 IPO.
Moxie Scrubs
Moxie Scrubs is a Boston-area, direct-to-consumer medical apparel brand built for nurses, by nurses. Founded by Harvard alum Alicia Tulsee, the company designs fashionable, comfortable scrubs - each style named after a real, inspiring nurse - featuring a patent-pending comfort waistband and performance fabrics. Positioned as the first lifestyle consumer-goods brand for the nursing profession, Moxie has raised $2.4M in pre-seed funding and sells through its own site, its SMYS line, and Target.
Alicia Tulsee
Alicia Tulsee is the founder and CEO of Moxie Scrubs, the direct-to-consumer apparel brand for nurses she built out of the Harvard Innovation Labs, and now Moxie360, an AI workforce platform aimed at nurse burnout and retention. A daughter of Trinidadian immigrants raised in Queens, she sold costume jewelry at a flea market at 19, talked her way into marketing jobs in India, and stitched together an unconventional path that ended in an economics degree from Harvard. She is not a nurse herself; she built a brand for them because nurses cared for her dying father, and she designed Moxie 'for nurses, by nurses' by collaborating with the people who wear the clothes. She raised about $2.4M in pre-seed funding in 2022 and was named to the Forbes Next 1000.