medical-apparel
(2)
FIGS
FIGS is a direct-to-consumer healthcare apparel brand that reinvented the medical scrub. Founded in 2013 by Heather Hasson and Trina Spear, the Santa Monica company sells comfortable, technical scrubs, lab coats, footwear and lifestyle wear made from its proprietary FIONx fabric, sold almost entirely online to nurses, doctors and other healthcare professionals. FIGS reached $631 million in revenue in 2025, serves roughly 2.9 million active customers, and trades on the NYSE under the ticker FIGS after a landmark 2021 IPO.
Moxie Scrubs
Moxie Scrubs is a Boston-area, direct-to-consumer medical apparel brand built for nurses, by nurses. Founded by Harvard alum Alicia Tulsee, the company designs fashionable, comfortable scrubs - each style named after a real, inspiring nurse - featuring a patent-pending comfort waistband and performance fabrics. Positioned as the first lifestyle consumer-goods brand for the nursing profession, Moxie has raised $2.4M in pre-seed funding and sells through its own site, its SMYS line, and Target.