healthcare-apparel
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Kevin Mitchael
Kevin Mitchael is the Chief Marketing Officer of Careismatic Brands, the Los Angeles-based healthcare apparel group behind Cherokee, Dickies Medical, Heartsoul, Med Couture, Healing Hands, Infinity, Medelita, allheart, Scrubstar, Classroom and Real School. He announced the appointment on LinkedIn in February 2024, weeks after the company entered Chapter 11 restructuring, and stayed through its emergence that June under new ownership. His earlier career was built in apparel brand, product, digital and retail marketing, with work across Carter's, OshKosh B'gosh, Adidas, Carhartt, Lee, Fruit of the Loom, French Toast and Healthtex, according to a 2019 Connecticut newspaper notice announcing his appointment to the board of Flanders Nature Center and Land Trust. He keeps a notably quiet public profile for a CMO: no published interviews, no podcast circuit, and a single LinkedIn account doing most of the talking.
Larry Nusbaum
Larry Nusbaum is a consumer-products and retail turnaround executive who serves as President and Chief Marketing Officer of Work 'N Gear, the Mid-Atlantic and New England workwear, footwear and healthcare-apparel chain, and as an operating partner at Dark Alpha Capital. Over two decades he has run companies as CEO, CMO and COO across housewares, electronics, personal care, apparel and fitness, most visibly at Ronco, the Ron Popeil gadget brand he bought out of bankruptcy with Marlin Equity Partners in 2007 and steered from a reported $7.5 million annual loss to roughly $4 million in profit on about $30 million of 2009 sales. He has also led Midwest Trading Group, where he acquired the phone-accessory brand TYLT in December 2023, and restructured the artisan-goods company GlobeIn into a subscription model. At Work 'N Gear he took a 25-year-old, roughly $40 million retailer through a 2025 Chapter 11 filing, a DIP financing, a shrink from 38 stores to 26, and a April 2026 asset sale to a family-office-backed operator that repaid the lender in full and set up a relaunch of the e-commerce platform and up to ten stores.
Careismatic Brands
Careismatic Brands is a Los Angeles-based designer, manufacturer and distributor of medical apparel, footwear and accessories for the healthcare community. Founded in 1995 as Strategic Partners, Inc. with the flagship Cherokee Uniforms line, it has grown into a global leader whose portfolio - Cherokee, Dickies Medical, Med Couture, Healing Hands, Medelita, Infinity, Heartsoul, Scrubstar, Allheart, Silverts and more - serves healthcare professionals in more than 70 countries. The company estimates it accounts for roughly half of the U.S. medical apparel wholesale market. After a pandemic-driven revenue surge and subsequent debt load, Careismatic completed a Chapter 11 financial restructuring in June 2024, eliminating about $782 million in debt and emerging under new ownership led by Nexus Capital Management.
FIGS
FIGS is a direct-to-consumer healthcare apparel brand that reinvented the medical scrub. Founded in 2013 by Heather Hasson and Trina Spear, the Santa Monica company sells comfortable, technical scrubs, lab coats, footwear and lifestyle wear made from its proprietary FIONx fabric, sold almost entirely online to nurses, doctors and other healthcare professionals. FIGS reached $631 million in revenue in 2025, serves roughly 2.9 million active customers, and trades on the NYSE under the ticker FIGS after a landmark 2021 IPO.
Work 'N Gear
Work 'N Gear is a U.S. specialty retailer of workwear, work footwear and healthcare apparel, based in Quincy, Massachusetts. For more than three decades it has outfitted blue-collar and medical workers with trusted brands like Carhartt, Dickies, Timberland PRO and Cherokee across a chain of brick-and-mortar stores in the Northeast and Midwest plus a growing e-commerce and B2B business. The company is also known for its 'Boot Trade' program, which redistributes thousands of pairs of gently used work boots to people in need each winter.
Moxie Scrubs
Moxie Scrubs is a Boston-area, direct-to-consumer medical apparel brand built for nurses, by nurses. Founded by Harvard alum Alicia Tulsee, the company designs fashionable, comfortable scrubs - each style named after a real, inspiring nurse - featuring a patent-pending comfort waistband and performance fabrics. Positioned as the first lifestyle consumer-goods brand for the nursing profession, Moxie has raised $2.4M in pre-seed funding and sells through its own site, its SMYS line, and Target.