The North Face

The North Face is an American outdoor apparel, footwear, and equipment brand founded in San Francisco in 1966. Now a subsidiary of VF Corporation, it designs technical gear for climbers, hikers, skiers, and everyday adventurers - from the Nuptse and Denali jackets to Summit Series expedition kit - alongside a large lifestyle business, and generated roughly $3.7 billion in revenue in fiscal 2025. Its 'Never Stop Exploring' tagline anchors both a product philosophy and impact programs like the Explore Fund.