Sam Sarullo

Sam Sarullo is the Chief Marketing Officer of Daniel's Jewelers, a family-owned North American jewelry chain based in Culver City, California. A 20-year veteran of e-commerce and digital marketing, he built his reputation scaling online sales and omnichannel strategy for mid-market specialty retailers, including stints as VP of E-Commerce Marketing at ULTA Beauty, VP of Global E-Commerce at PacSun, interim Chief Digital Officer at Mana Products, and Head of E-Commerce and General Manager at Lakeshore Learning. At Daniel's, he steers marketing across traditional and digital channels with a focus on serving Hispanic and multicultural customers.