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Tagged: loungewear
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Consumer · Ecommerce · Health
Beyond Yoga
Beyond Yoga is a Culver City, California activewear and athleisure brand founded in 2005 by Jodi Guber Brufsky and Michelle Wahler. Built around a body-positive, size-inclusive philosophy (XXS to 3X) and its signature buttery-soft Spacedye fabric, the female-founded label makes leggings, sports bras, loungewear, and lifestyle apparel designed to move from studio to street. Acquired by Levi Strauss & Co. in 2021 for roughly $400 million, Beyond Yoga has grown past $100 million in annual revenue and is expanding its physical retail footprint under CEO Nancy Green.
activewear · athleisureRead →
Ecommerce · Consumer · Social
Cupshe
Cupshe is a California-inspired, direct-to-consumer beachwear brand for women that sells trendy, affordable swimwear, bikinis, cover-ups, activewear and loungewear. Founded in 2015 by former Alibaba CEO David Wei, the internet-first label pairs a Shopify-powered DTC website and app with a strong Amazon presence, reaching millions of customers across more than 100 countries. Known for vibrant prints, size-inclusive fits and $15-$30 price points, Cupshe grew into a roughly $150M-plus swimwear business and has expanded into recycled, GRS-certified sustainable collections.
swimwear · beachwearRead →
Ecommerce · Consumer · Health
Fabletics
Fabletics is a membership-based activewear brand founded in 2013 and headquartered in El Segundo, California. Built on a VIP subscription model that pairs monthly credits with data-driven personalization, it sells women's and men's activewear, footwear, swimwear, loungewear, and medical scrubs across e-commerce and 120+ retail stores. In 2025 the company crossed $1 billion in annual revenue with more than 3 million active customers, roughly 2.7 million of them VIP members.
activewear · athleisureRead →
Consumer · Ecommerce · Social
Pair of Thieves
Pair of Thieves is a Culver City, California men's basics brand that reimagines everyday essentials - socks, underwear, undershirts, tees and loungewear - with a focus on fit, performance fabrics and playful design at accessible prices. Founded in 2012 by three friends (film producer Cash Warren, designer Alan Stuart and operator David Ehrenberg) who each put in $1,500 to start a sock company, the brand grew into a roughly $100 million business sold at Target, Kohl's, Nordstrom, Amazon and direct-to-consumer. Its 'Give a Pair' and 'Good Fits' programs have donated millions of pairs of socks to people experiencing homelessness and to causes spanning mental health and LGBTQ+ youth support.
socks · underwearRead →
Consumer · Ecommerce · Social
Roller Rabbit
Roller Rabbit is a New York-based lifestyle brand built around vibrant, hand-blocked prints. Founded in 2003 by Roberta Freymann after she found a textile scrap depicting a roller-skating rabbit, the label makes India-inspired sleepwear, ready-to-wear, kids' apparel, accessories and home goods. Its signature monkey-print pajamas turned into a TikTok-era cult item, and under owner RRR Brands the company has rebuilt itself as a direct-to-consumer business known for fast, limited-edition drops and sold-out collaborations.
roller rabbit · block printRead →
Ecommerce · Consumer · Social
Shinesty
Shinesty is a Boulder-born, Denver-based direct-to-consumer apparel brand built around one idea: make the world take itself less seriously. Best known for its cheekily named Ball Hammock pouch underwear and Boob Hammock bralettes, the company pairs proprietary soft fabrics and a supportive pouch design with an irreverent brand voice and outrageous themed party clothing. Founded in 2014 by University of Colorado Boulder friends, Shinesty has sold more than 12 million pairs of underwear, runs a monthly underwear subscription, and landed on the Inc. 5000 list of fastest-growing U.S. companies.
underwear · apparelRead →
Consumer · Ecommerce · Media
Hill House Home
Hill House Home is a New York-based direct-to-consumer lifestyle brand founded in 2016 by Nell Diamond. It started selling well-priced luxury bedding and home linens, then went viral with The Nap Dress - a cross between a nightgown and a day dress - in 2019. The brand has grown into a community-driven fashion and home label spanning dresses, sleepwear, accessories, kids' matching sets, and home goods, famous for selling collections out in minutes and building a devoted online following.
nap dress · direct-to-consumerRead →
Consumer · Ecommerce · Ai
Savage X Fenty
Savage X Fenty is Rihanna's inclusive lingerie, loungewear and apparel brand, launched in 2018 as a joint venture with TechStyle Fashion Group. Built around radical size inclusivity (30+ bra sizes, XS-4X), it sells direct-to-consumer through an Xtra VIP membership model and an expanding wholesale footprint in Nordstrom, Galeries Lafayette and Selfridges. Backed by L Catterton, Neuberger Berman and Advent International, the company reached a reported $1 billion valuation and turned an annual Amazon Prime Video runway show into an Emmy-winning cultural event. It positions itself as the inclusive, unapologetic alternative to the old Victoria's Secret playbook.
lingerie · intimatesRead →