thrift
(5)
Retrofit
Retrofit is an AI-curated vintage marketplace that uses AI agents to sift through hundreds of thousands of secondhand listings, analyzing social media trends, sales data and personal style to surface pieces matched to a shopper's taste, size and budget. Founded in 2024 by Sandra Lifshits and Maddy Yip and backed by Y Combinator (W25), it standardizes photography and descriptions from partner vintage stores so shoppers get a clean, personalized feed instead of endless digging.
Goodwill Industries International
Goodwill Industries International is the umbrella organization for a North American network of about 150 autonomous, community-based Goodwill nonprofits. Founded in Boston in 1902 by Methodist minister Edgar J. Helms, it runs the classic model of collecting donated clothing and household goods, reselling them through thrift stores and, increasingly, online, and using the proceeds to fund free job training, career services, and support programs. The parent body sets brand standards, coordinates national partnerships, and runs shared initiatives such as the online marketplace GoodwillFinds and the Goodwill Digital Career Accelerator, while local members deliver services on the ground.
Onney Crawley
Onney Crawley is the Chief Marketing Officer of Goodwill Industries International, where she leads brand management, creative, digital, public relations, consumer insights and corporate communications across roughly 3,300 stores and hundreds of job service centers. A University of Michigan MBA, she built a career growing billion-dollar brands at General Mills, Kellogg, Mars/Wrigley, Sears and Serta Simmons Bedding before turning her marketing firepower toward a 122-year-old mission brand and its unlikely rise as a Gen Z thrift obsession.
ThredUp
ThredUp is one of the world's largest online resale platforms for secondhand women's and children's apparel, shoes and accessories. Founded in 2009, the Oakland-based company combines automated distribution centers, a managed marketplace, and a 'Resale-as-a-Service' (RaaS) platform that powers branded resale programs for major retailers. It went public on Nasdaq in 2021 under ticker TDUP and frames its mission around extending the life of clothing to reduce fashion's environmental footprint.
Thomas Moran
Thomas (Tom) Moran is the former President and CEO of Goodwill Central Coast, the Salinas-based nonprofit that runs retail thrift stores, donation centers, and job-training programs across Santa Cruz, Monterey, and San Luis Obispo counties. A physics major turned MBA turned retail-finance lifer, he came in as CFO in 2018 and was elevated to CEO in 2020 after stints at Conn's, West Marine, ARAMARK, Limited Brands, and CarMax.