Wolverine Worldwide is a Rockford, Michigan-based footwear and apparel company that designs, markets and licenses a portfolio of global brands including Merrell, Saucony, Wolverine, Hush Puppies, Cat Footwear, Chaco, Bates, Harley-Davidson Footwear, HYTEST and Sweaty Betty. Founded in 1883 as a leather tannery and shoe maker, the company today sells performance, work, casual and lifestyle footwear and apparel to consumers in roughly 170 countries through wholesale, e-commerce and direct-to-consumer channels, generating about $1.87 billion in fiscal 2025 revenue.
Wendy Kula is a sports and consumer-brand marketing executive who was named Chief Marketing Officer of Saucony in May 2026. A former Stanford lacrosse player with more than two decades in the industry, she most recently served as vice president of women's brand marketing for North America at Nike, where she led the brand's Super Bowl return with the 'So Win' campaign and the launch of A'ja Wilson's signature shoe. Before Nike she built relevance for American Eagle's Aerie and scaled MISSION, the cooling-technology company co-founded by Serena Williams and Dwyane Wade. At Saucony she oversees global brand marketing, digital, creative, and go-to-market strategy across performance and lifestyle running.