PersonFounderOperator
Lulu Cheng Meservey
Lulu Cheng Meservey is the founder and CEO of Rostra, a strategic communications firm that bets on founder-led narratives over legacy PR playbooks. A former VP of Communications at Substack and EVP/CCO at Activision Blizzard, she now sits on Shopify's board of directors and manages a $40 million VC fund. Known for her newsletter 'Flack' (also called 'Res Ipsa') on Substack, she is one of the most incisive voices arguing that the future of tech PR is direct-to-audience, not media-mediated. Her clients have included Anduril, Cognition AI, Coinbase, and Ramp.
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