merrell
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Strick Walker Built a Career by Making Brands Mean Something
Across Patagonia, Spindrift, Merrell, Simms and now M72, Walker has kept returning to one useful question: does the brand's story match what the organization actually does?
Richard McLeod
Richard McLeod is the Global Chief Marketing Officer of Merrell, the hiking and outdoor footwear brand owned by Wolverine Worldwide. A former college basketball player and Brunel University London graduate, he has spent more than two decades building globally recognized brands, with senior marketing roles at Champion, Canada Goose, Foot Locker, Hennessy and Bacardi. Since joining Merrell in February 2025, he has led the brand's push beyond the trail into the outdoor lifestyle market, spearheading its first global brand platform, 'It Starts Outside.'
Wolverine Worldwide
Wolverine Worldwide is a Rockford, Michigan-based footwear and apparel company that designs, markets and licenses a portfolio of global brands including Merrell, Saucony, Wolverine, Hush Puppies, Cat Footwear, Chaco, Bates, Harley-Davidson Footwear, HYTEST and Sweaty Betty. Founded in 1883 as a leather tannery and shoe maker, the company today sells performance, work, casual and lifestyle footwear and apparel to consumers in roughly 170 countries through wholesale, e-commerce and direct-to-consumer channels, generating about $1.87 billion in fiscal 2025 revenue.