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Tugce Erten is a Partner on the Growth team at Andreessen Horowitz (a16z), where she leads pricing and packaging strategy for portfolio companies. Drawing on a career spent inside high-growth tech companies - Atlassian, PagerDuty, and Freshworks - she has become one of Silicon Valley's go-to voices on B2B SaaS monetization, generative AI pricing, and the art of bundling. Originally from Istanbul, Turkey, she brings an economist's rigor (NERA Economic Consulting, Edgeworth Economics) to the distinctly human problem of what something is worth.

venture capitalpricing strategypackagingb2b saasgenerative aiandreessen horowitz