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PersonExecutiveOperator

Joe Vernachio is the CEO of Allbirds, the once high-flying wool-shoe brand he is now trying to put back on its feet. A 30-plus year outdoor and athletic industry veteran who started as a product manager at Chouinard Equipment and has since steered product at Patagonia, Nike, Roots, Spyder, The North Face and Mountain Hardwear, he took the top job at Allbirds in March 2024 after three years as COO. He is part product geek, part operator, and an Everest aspirant who once spent a month getting through the Khumbu Icefall.

allbirdsceofootwearsustainabilityoutdoor industrymountain hardwear