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chief marketing officer53 cmo52 brand marketing28 ecommerce24 retail marketing22 d2c19 brand strategy18 retail14 marketing executive14 digital marketing12 e-commerce11 apparel11 omnichannel11 footwear10 digital transformation9 b2b8 consumer marketing8 streetwear7 brand building7 storytelling7 nike6 fashion marketing6 fashion retail5 omnichannel retail5 marketing strategy5 consumer brands5 growth marketing5 new york5 customer engagement5 footwear marketing5 dtc5 personalization4 work boots4 consumer goods4 b2c4 activewear4 luxury fashion4 shopify plus4 brand storytelling4 sports marketing4 marketing4 b2b saas4 outdoor footwear3 converse3 direct to consumer3 performance apparel3 athleisure3 sustainability3 fractional cmo3 b2c marketing3 consumer retail3 direct-to-consumer3 customer loyalty3 influencer marketing3 creative direction3 fashion3 atlanta3 customer retention3 circular economy3 gen z marketing3 crm3 walmart3 machine learning3 southeast asia3 loyalty programs2 customer 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Liam McKessar

Liam McKessar is a fashion and lifestyle brand marketer who serves as Chief Marketing Officer at ANINE BING, the Los Angeles-based, Scandinavian-inspired label. An Australian who studied economics at the University of Sydney before crossing into fashion media, he has built brand and communications strategy for Vogue, Diane von Furstenberg, LoveShackFancy and Four Seasons Hotels and Resorts. He is known for blending editorial instinct with a commercial, omnichannel mindset - the kind of marketer who cares as much about how a customer is greeted in a fitting room as about the campaign that got them through the door.

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