macys
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Matt Baer’s future of shopping has a familiar face
He grew up in a furniture family, took a detour through law, and helped build the digital businesses at Walmart and Macy’s. At Stitch Fix, Matt Baer is betting that the future of shopping will feel a little more like being remembered.
Tony Spring and the art of making people stay
He went to Cornell to study hospitality and stayed at Bloomingdale’s for 36 years. Now Tony Spring is trying to make Macy’s feel worth the trip again.
Hal Lawton and the education of a shopkeeper
He learned production in a paper mill, commerce on the internet and the value of a good teacher at NC State. At Tractor Supply, Hal Lawton is putting those lessons to work, one store at a time.
Jordan Hauser
Jordan Hauser is a New York-based retail marketing and merchandising executive who leads marketing and creative at Paul Fredrick, the Pennsylvania menswear company founded in 1986 that built its name on dress shirts sold with exact sleeve lengths and a fit guarantee. Listed publicly as Senior Vice President of Marketing & Creative (and as Chief Marketing Officer in some directory listings), he sits at the junction of two disciplines that rarely share an office: the merchandising side that decides what gets made, and the marketing side that decides how it gets told. His track record runs through department-store scale and startup scrappiness alike - director-level digital and merchandising roles across Macy's men's business and Market by Macy's, then VP of Merchandising & Marketing at Offe Market, the off-price marketplace for brand overstock. At Paul Fredrick he inherited a brand with roughly 88 employees, around $21 million in annual revenue, a Shopify Plus storefront, and forty years of accumulated customer trust in a category that has spent the last decade being told it was dying.
Martine Reardon
Martine Reardon is an American marketing executive best known for a 32-year career at Macy's, where she rose from the special events department to become Chief Marketing Officer from 2012 to 2016. She led a 1,300-person marketing organization spanning advertising, brand, social, mobile and digital media, and she presided over cultural institutions like the Macy's Thanksgiving Day Parade and the Fourth of July fireworks. Her teams collected Emmys, Clios, Effies and Reggie awards. After Macy's she joined the National Retail Federation as Chief Marketing Officer and later strategic advisor on content and retail strategy, and she has served on corporate and nonprofit boards including Empire Company / Sobeys and the Make-A-Wish Foundation of Illinois.