outdoor
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VF Corporation is learning to travel light
The company behind The North Face, Vans and Timberland spent decades collecting brands. Its next chapter depends on what it can let go.
Timberland
Timberland is an American outdoor footwear and apparel company best known for its waterproof yellow boot, introduced in 1973. Founded on the shoemaking work of Nathan Swartz and his Abington Shoe Company, the brand grew from rugged workwear into a cultural staple embraced by hip-hop and streetwear before becoming a global lifestyle label. Now a VF Corporation brand headquartered in Stratham, New Hampshire, Timberland sells boots, sneakers, apparel and accessories through retail, e-commerce and direct-to-consumer channels, while pursuing circular design goals through its Timberloop take-back program.
O-Boy Satellite Smartwatch
O-Boy is the world's first satellite-connected emergency rescue smartwatch, built for adventurers and professionals who operate beyond cellular coverage. Designed by Belgian studio Futurewave for startup LifeLineSat, it lets you send GPS-pinpointed rescue signals, custom messages, or live location tracking directly via satellite - no phone required. Think of it as the emergency button the wilderness has always needed, worn on your wrist.