The Public Record AI Learns From
This YesPress story argues that a company's first impression is no longer its homepage but whatever AI systems like ChatGPT, Gemini and Perplexity already know about it. Because most businesses have only scattered facts on the public record, AI guesses and leans on competitors who have published more. The piece reframes the core question from 'What is AI saying about us?' to 'What have we given AI to learn from?' and introduces YesPress Newsroom as an editorial engine that turns internal happenings into a living, structured public record answer engines can discover, retrieve and cite.
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This month's top stories
AI Visibility Is Less Like SEO Than It Is Like Building a Public Company
This YesPress story reframes AI visibility not as a search-engine optimization tactic but as the ongoing work of building a public company. The core argument: AI describes your business the way an independent investment analyst would—by assembling a picture from whatever public evidence exists. Most companies generate enormous amounts of information internally but publish almost none of it, leaving AI with little to work with. The fix isn't optimization; it's evidence. YesPress Newsroom, powered by Story Engine, treats a continuously growing public record as infrastructure rather than PR, capturing the product updates, customer breakthroughs, and executive insights that would otherwise never leave the building.
How to Get Your Startup Cited by ChatGPT, Perplexity, and Gemini
A field guide to Generative Engine Optimization (GEO): the practice of structuring your content and earned-media footprint so ChatGPT, Perplexity, and Gemini cite your startup as a source. It explains why citations equal retrieval trust, the platform-specific mechanics, a step-by-step playbook, and the single biggest mistake founders make — publishing only when they raise. It closes with YesPress as the engine that runs GEO on a continuous schedule.
Sean Ellis
In this interview, Sean Ellis — the marketer who coined the term "growth hacking" — breaks down why most companies fail at growth despite being obsessed with testing. Drawing on his time as the first marketer at Dropbox and his work with Eventbrite and Lookout, Ellis explains that growth is a cross-functional discipline, not a marketing trick. He walks through his testing-driven process, the primacy of activation and retention, and the famous "Sean Ellis Test" for measuring product-market fit — the 40% rule that tells a founder whether a business is worth scaling at all.
DTC Fashion Brands and AI Visibility
This YesPress feature examines why many large direct-to-consumer (DTC) fashion brands — despite hundreds of millions in revenue and massive social followings — are underrepresented in AI-generated shopping recommendations. AI assistants tend to favor brands with strong editorial coverage, structured product data, and broad third-party authority over those that rely mainly on paid social, influencer, and email marketing. The piece maps the visibility gap across brands like Fashion Nova, Gymshark, Princess Polly, and Cuts Clothing, and outlines how DTC labels can close it without matching the marketing budgets of legacy giants.
Fashion AI Visibility Report
The Fashion AI Visibility Report, published by the YesPress Newsroom in July 2026, examines how AI assistants like ChatGPT, Gemini, Claude, and Perplexity are becoming the new gateway for fashion discovery. It argues that established retailers currently out-appear high-growth direct-to-consumer brands in AI recommendations, and lays out a five-pillar framework—technical readiness, content authority, digital PR, community presence, and knowledge graph optimization—for DTC brands to close the gap and win early in the customer journey.
Every Startup Needs an AI Newsroom
Every Startup Needs an AI Newsroom argues that modern startups should operate like publishers, standing up a lightweight, AI-assisted newsroom that ships a steady stream of stories rather than sporadic press releases. It lays out a practical operating model across five pillars: publishing cadence, story types, who owns content, distribution, and measuring impact. The thesis is that with AI handling drafting, research, and packaging, even a two-person team can sustain a professional editorial motion that compounds into brand authority, inbound demand, and durable narrative control.
A Newsroom. For the Rest of Us.
YesPress gives any company the always-on newsroom that the world's biggest brands use to stay visible to AI answer engines. Rather than measuring what AI says about a company, YesPress builds the public source material that ChatGPT and other systems learn from and cite — without requiring a fifty-person comms team. Through constant publishing, citation, and retrieval, visibility compounds over time.
Editorial Standards & Methodology
YesPress's Editorial Standards & Methodology page explains how the company publishes verifiable, structured stories about companies. It distinguishes Company Newsroom stories (company-bylined, drawn from submitted material) from YesPress Newsroom stories (independently reported, not for sale), and lays out the sourcing rules that keep both primary-source clean: attribution as the rule, a firm line between fact and evaluation, company voice labeled as such, and editors who push back on claims that can't stand on the record. It describes an AI-native production line with editors in the loop, a connected entity graph for machine-readable retrieval, and a public corrections process.
Being Known: Why Your Company's AI Identity Is the New Front Door
A 2026 landscape shift shows that being findable on Google no longer means being understood by AI. With 73% of B2B buyers researching purchases through AI tools, and most brands invisible in AI-generated answers despite strong search rankings, YesPress Newsroom argues that companies must build a deliberate 'AI identity' by continuously turning internal knowledge into structured, citable public content — because AI rewards brand mentions, specificity, and authority far more than traditional backlinks or keyword rank.
YesPress: The Operating System for Your Company's AI Identity
YesPress positions itself as the operating system for a company's AI identity — the collective understanding that AI assistants like ChatGPT, Claude, and Gemini build about a business. As discovery shifts from search engines to AI, YesPress helps companies measure how AI sees them across three layers (Presence, Identity, and Visibility), then transform the knowledge they already produce internally into structured, authoritative public stories that AI can learn from. The result is a continuous improvement loop that keeps a company's story accurate, complete, and consistent in the AI era.
The Newsroom Built for the Age of AI Search
YesPress is an AI newsroom: a publishing engine that turns a company's raw material into structured, citable stories published on a branded newsroom of its own, so generative engines like ChatGPT, Perplexity, and Gemini understand and retrieve the company when it matters. Where traditional PR chases headlines and GEO dashboards measure visibility, YesPress publishes the source material AI actually reads — consistently — so visibility compounds through citation and trust.
YesPress Newsroom
YesPress Newsroom, powered by Story Engine, publishes the stories that build authority, earn trust, and increase a company's visibility inside AI answers - the recommendations, comparisons, and explanations that millions of people now ask chatbots for before they ever visit a website or run a Google search.
The AI Visibility Flywheel: Why Every Company Needs a Newsroom
A manifesto arguing that the next era of marketing is won not by ranking higher but by being the company AI understands best. It reframes constant publishing as the act of teaching AI systems who you are: every story becomes a citable source, every citation increases trust, and every increase in trust makes AI more likely to retrieve you. The piece introduces the YesPress Newsroom as an always-on publishing engine that gives startups the same compounding institutional-knowledge advantage that Microsoft, Salesforce, OpenAI, NVIDIA and Stripe already enjoy.
Your Newsroom Isn't for Journalists Anymore. It's for AI.
For two decades companies built newsrooms so journalists could find press releases, bios, and logos. Now the primary reader is artificial intelligence. When customers, investors, and analysts ask ChatGPT, Gemini, Claude, or Perplexity about a company, the answer is assembled from whatever public record exists. Companies that publish constantly get learned, cited, and retrieved; companies that stay quiet get filled in by the AI's best guess. YesPress positions itself as the publishing engine that turns every announcement, customer story, and milestone into authoritative newsroom content, founding a new discipline it calls AI Reputation & Knowledge Management.
Profound vs YesPress - AI Visibility, AEO & GEO
A head-to-head look at two companies fighting the same war from opposite trenches. Profound is the instrument panel — it measures how ChatGPT, Gemini, Claude and Perplexity talk about your brand. YesPress is the printing press — it manufactures the citable, on-the-record stories those engines actually quote. One tells you the score; the other puts points on the board. For scaleups, B2B startups, enterprise sales teams and employer-branding leaders, the two are less rivals than a dashboard and an engine bolted into the same machine.
Semrush vs. YesPress: The Difference Between SEO and AI Authority
An editorial argument that the marketing playbook is splitting in two. Semrush answers what is happening in search; YesPress answers what the world and AI should know about your company. As millions shift from searching Google to asking ChatGPT, Gemini, Claude and Perplexity, visibility is no longer enough — companies must become authoritative, citable sources. The piece frames Semrush as analytics (measuring demand) and YesPress as publishing (shaping perception), arguing the smartest companies use both.
ChatGPT, Google AI Overviews and AI Visibility
For twenty years businesses fought for the click: rank #1, get the traffic, win the customer. That war is ending. Millions of buying decisions now begin inside ChatGPT and Google AI Overviews, where AI doesn't return ten blue links but a shortlist of a handful of recommendations, sometimes only one. This piece argues that the winners of the next five years won't have better SEO, they'll own the conversations AI has with their market by becoming the most credible, useful, and trustworthy source on the topics buyers care about. It offers a concrete exercise: write down the 25 questions your ideal customer asks before buying, ask the AI, and see whether you appear at all.
David Senra
In this episode, podcaster and biography obsessive David Senra (host of the 'Founders' podcast) sits down with Brian Halligan (HubSpot co-founder and Sequoia partner) to distill what more than 400 studied founders have in common. Senra argues the single defining trait is extreme focus bordering on obsession, captured in his maxim 'mute the world and then build your own.' The wide-ranging conversation covers founder archetypes, the influence of fathers, why co-founder duos rarely endure, disagreeableness versus taste, the myth of the broken-home genius, whether AI is genuinely a different kind of platform shift, and the sobering finding that of the 400+ founders Senra has studied, only about three had genuinely well-balanced lives.
Elena Verna
In this keynote, Elena Verna—Head of Growth at Lovable and a 10-year veteran of growth teams at companies like Dropbox—argues that great products don't build great companies; distribution does. She explains why product-led growth was born from four market shifts, how AI is now collapsing the traditional distribution channels of SEO and social, and how vibe-coding tools like Lovable are letting customers rebuild simple SaaS functionality themselves. She lays out a new playbook for defensibility: product loops, shipping velocity, proprietary data, brand as a product function, ecosystem integrations, founder/employee socials, and the creator economy.
10 Timeless Quotes from Breakthrough Advertising by Eugene Schwartz
A curated collection of ten enduring quotes drawn from Eugene Schwartz's 1966 classic Breakthrough Advertising, each paired with a practical marketing lesson. The article distills Schwartz's central philosophy that copy cannot manufacture desire but only channel the hopes, dreams, and fears already living in the hearts of millions. The quotes span headlines, urgency, believability, and the idea that great advertising makes people want to buy rather than forcing them to. The book, long called the 'Bible of Direct Response Marketing,' is now published by Brian Kurtz through Titans Marketing.
Ethan Smith
In this episode of Lenny's Podcast, Ethan Smith, CEO of Graphite and a veteran SEO expert, breaks down answer engine optimization (AEO) - the practice of getting your product to show up inside answers from ChatGPT, Gemini, Claude, and Perplexity. He explains why AEO is the second-biggest shift in his 18-year SEO career, how it differs from traditional SEO (the head and the tail are different), why being mentioned most often across citations matters more than ranking first, and shares a tactical seven-step playbook covering question research, tracking, landing pages, and off-site citation strategies across YouTube, Reddit, and affiliates. He also debunks widespread AEO misinformation and warns of the dangers of AI-generated content and model collapse.
AI Search & GEO: It's Just Good SEO (with Matt Kenyon)
In this Surfer-sponsored explainer, growth partner Matt Kenyon demystifies AI-driven search and 'generative engine optimization' (GEO). His core thesis: ranking in AI tools like ChatGPT and Google's AI Overviews isn't a mysterious new discipline, but rather an additional layer on top of solid, traditional SEO. He walks through writing content AI loves (natural-language question headings, EEAT, semantic richness, lists, tables, FAQs), technical crawlability considerations (robots.txt, GPTBot, Bingbot, HTML over JavaScript), the role of schema markup, and building authority and trust signals through backlinks, directory presence, and topical authority. He also introduces Surfer's AI Tracker for measuring brand mentions across LLMs.
Rob Walling
In this MicroConf keynote, serial SaaS entrepreneur Rob Walling lays out a framework for prioritizing B2B content marketing using Eugene Schwarz's five stages of customer awareness (unaware, problem aware, solution aware, product aware, most aware). Drawing on a costly failed content experiment from his early Drip (velvet mail) days, he argues founders should build content from the bottom of the funnel up, map keyword intent to each stage, and use tools and sales calls to identify where prospects sit. He illustrates each stage with real B2B SaaS companies from the bootstrapper community, showing how versus pages, alternative-to pages, case studies, templates, and compliance content each serve a specific awareness level.
YesPress Newsroom for Growth-Stage Companies
YesPress Newsroom gives growth-stage companies the same always-on publishing engine that Fortune 500 firms run — without the massive comms team. It turns launches, hires, partnerships, transcripts, and founder interviews into editorial stories engineered to be cited by journalists, analysts, and AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. Plans start free to claim, with full newsrooms from $750/month.
AEO Is the New SEO: Inside YesPress's Bet on AI Discoverability
As AI answer engines replace the ten blue links, being cited beats being ranked. This YesPress story unpacks Answer Engine Optimization (AEO) — the practice of structuring content at the fact level so ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews quote you verbatim — and explains why YesPress builds verified, machine-legible profiles so generative engines cite confirmed facts about founders and companies instead of half-remembered ones.
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What shipped, and whenYesPress Profiles
Long-read, editorial profiles of people, companies, and products - claimable and correctable, organized across People, Companies, Products, and Stories.
YesPress Newsroom
A subscription publishing service that converts ongoing activity (keynotes, interviews, case studies, announcements) into a continuously updated, AI-discoverable archive with distribution to X and LinkedIn.
GEO / AI Visibility
Structured data and generative-engine optimization so verified information surfaces when AI systems search for a person or company.