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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

firsthand

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Legend
Michael Rubenstein and the ad that learned to listen
Founder · Operator · Executive

Michael Rubenstein and the ad that learned to listen

From a browser in McGill’s library to the exchanges behind online advertising, Michael Rubenstein has kept finding reasons to start again. At Firsthand, his next bet is a brand that can answer back.

michael-rubenstein · firsthandRead →
Legend
Jonathan Heller
Founder · Executive · Operator

Jonathan Heller

Jonathan Heller is the chairman, founder and co-CEO of Firsthand, a New York AI startup building Brand Agents - AI representatives that talk directly to consumers on behalf of publishers and brands. An adtech lifer, he co-founded the online video advertising platform FreeWheel in 2007 and sold it to Comcast for roughly $360 million in 2014. At Firsthand he is reuniting with his old DoubleClick colleague Michael Rubenstein to argue that generative AI is not a better ad-serving engine but an entirely new medium for reaching people.

jonathan-heller · jon-hellerRead →