partner-marketing
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Michael Tabasso and the Value of a Third Act
A borrowed room, a small table, and a colleague he already trusted. Michael Tabasso built Gen3 Marketing from that modest arrangement into an international agency, keeping the business of relationships at its center.
Impartner and the art of selling through someone else
A partner signs up. Then comes the paperwork. Impartner’s business is turning that awkward interval between enthusiasm and a sale into a process that can scale.
Gen3 Marketing and the Sale That Was Going to Happen Anyway
Affiliate marketing has always had a small philosophical problem: who deserves credit for a purchase? Gen3 built a global agency by turning that argument into an operating discipline.
AudienceLed wants your buyers to hear it from someone else
The B2B agency recruits customers, partners, and experts to carry a company’s message. Its bet: who says it can matter as much as what gets said.
Jeffery Chancellor Wants AI to Improve the Decision, Not Just Accelerate It
After two decades in telecom and enterprise software, Oversight’s CMO has arrived at a sober thesis for the AI era: speed is plentiful, but judgment, trust and operating discipline remain scarce.
Katie Soderberg Makes the Plumbing of Business Software Feel Personal
Across Microsoft, ClickDimensions and a decade at eOne Solutions, Katie Soderberg has built a career around a stubbornly human idea: software works better when its people, partners and data can actually connect.
Anne Baker Came Back to Make the Invisible Work Visible
The mechanical engineer turned marketer left Adaptiva, learned the machinery of global alliances, then returned to explain a quiet technology problem with enormous consequences.
Janette Hausler Keeps Asking What the Work Is For
From candy campaigns to cloud platforms to AI workflows, Rewst's chief marketing officer has built a career around the seams between people, partners and technology - and the useful work that appears when those seams disappear.
Laura Drake Has Spent a Career Making Complex Technology Easier to Choose
After decades linking sales, partners and customers, Majesco's new marketing chief has taken on a particularly difficult brief: make the intelligent era of insurance feel concrete, useful and ready for now.
Brooke Cunningham Made Marketing Answer to the Spreadsheet
The LogicMonitor CMO has spent 27 years turning partner ecosystems into growth engines. Her latest move is to make AI useful, measurable and still unmistakably human.
Partnerize Wants to Turn the Messiest Marketing Channel Into a Profit Center
The affiliate business used to ask brands to hand over the keys and wait for a report. Partnerize built the control room - then bet that AI can finally give credit to the people who influence a sale before the last click.
Tyler Calder Is Putting a Price on Trust
The PartnerStack CMO built his career measuring clicks. Now he is working on the harder question: how do you measure the trust that moves software?
The $200 Million Pivot: How PartnerStack Turned a Bad Slack Clone Into a B2B Sales Machine
Four founders escaped a failing nonprofit app by productizing the one thing that worked: other people selling it. A decade later, their platform had 138,000-plus partners, 600-plus software customers, and a new owner - plus a playbook any SaaS team can test before buying the machinery.
Everflow Built a $30 Million Business by Counting What Marketing Usually Misses
Affiliate marketing gets messy the moment a click becomes a customer. Everflow built a profitable, bootstrapped software company by following that journey farther - through repeat purchases, partner payouts and the placements that actually earn their keep.
Geraldine Tunnell
After two decades inside Dell, Gerri Tunnell is steering a global marketing organization through AI’s rewrite of the buying journey - while keeping human trust at the center.
Rakuten Advertising
Rakuten Advertising is the global affiliate and performance-marketing arm of Japan's Rakuten Group. Born as LinkShare in 1996 and acquired by Rakuten in 2005, it connects the world's top brands with publishers, creators and highly engaged audiences across 200+ countries. Today it pairs a pioneering affiliate network with AI-powered tools for fraud detection, partnership discovery and reporting, while pushing influencer and affiliate marketing closer together.
Ji Hyun Na
Ji Hyun Na is a South Korea-based marketing manager at The Phum Co Ltd, working at the intersection of marketing and partner management across the IT and data-analytics space. With a business-administration background and early experience in accounting before pivoting fully into marketing, she follows the marketing industry closely - including newsletters like Marketing Brew. Public information about her is limited.
Chris Ogburn
Chris Ogburn is a seasoned technology marketing executive currently serving as GM/VP of Marketing, Global Partners and Alliances at Adobe, where he oversees partner ecosystem marketing strategy for one of the world's leading digital experience and creative software companies. With over three decades spanning Compaq, HP, Hewlett Packard Enterprise, Amazon Web Services, and Anthropic, Ogburn has built a reputation as a go-to architect of partner marketing programs that scale globally. He is a three-time CRN Top 50 Most Influential Channel Chief honoree and a sought-after speaker at venues including MWC Barcelona and HPE Global Partner Summit.
Jonathan Vlock
Jonathan Vlock is Vice President of Marketing, Demand Generation and Enablement at Amazon Web Services (AWS), bringing over two decades of B2B marketing leadership across cloud, cybersecurity, ESG, and enterprise technology. Before AWS, he held senior marketing roles at PwC, S&P Global, NetApp, and Wipro, and earlier co-founded Cooking Planit, a patented personal cooking assistant app. A Cornell MBA, Jeet Kune Do practitioner, and self-styled 'mad scientist' of integrated marketing, Vlock blends data-driven pipeline strategy with a restless entrepreneurial streak.
Meaghan Moore
Meaghan Moore is the Group Vice President of Global Partner Marketing at ServiceNow, where she leads a 50-person team responsible for partner acquisition, retention, and enablement across a global ecosystem pushing toward 10,000 partners. A decade-plus honoree on CRN's Top 100 Women in the Channel, she previously led a $6B partner ecosystem at SAP and held VP-level channel roles at HP. Known for marrying emotional storytelling with data-driven B2B strategy, Moore has transformed ServiceNow's partner marketing from a support function into a core growth engine, co-architecting go-to-market plans that place partners at the center rather than the fringe.
Zhanna Tam
Zhanna Tam is VP of Global Partner Marketing at Cloudflare, a cybersecurity marketing operator who has spent more than fifteen years building demand engines at category-defining security companies including Netskope, Axonius, Palo Alto Networks, and Check Point. She is best known for scaling Netskope's pipeline from $100M to $500M during her four-and-a-half-year run as VP of Growth and Demand Generation.