partner-marketing

(7)
Company
Impartner and the art of selling through someone else
Saas · Enterprise · Ai

Impartner and the art of selling through someone else

A partner signs up. Then comes the paperwork. Impartner’s business is turning that awkward interval between enthusiasm and a sale into a process that can scale.

partner-relationship-management · channel-salesRead →
Company
Gen3 Marketing and the Sale That Was Going to Happen Anyway
Media · Ecommerce · Enterprise

Gen3 Marketing and the Sale That Was Going to Happen Anyway

Affiliate marketing has always had a small philosophical problem: who deserves credit for a purchase? Gen3 built a global agency by turning that argument into an operating discipline.

affiliate-marketing · performance-marketingRead →
Company
AudienceLed wants your buyers to hear it from someone else
Enterprise · Media

AudienceLed wants your buyers to hear it from someone else

The B2B agency recruits customers, partners, and experts to carry a company’s message. Its bet: who says it can matter as much as what gets said.

b2b-marketing · demand-generationRead →
Company
Partnerize Wants to Turn the Messiest Marketing Channel Into a Profit Center
Saas · Enterprise · Ai

Partnerize Wants to Turn the Messiest Marketing Channel Into a Profit Center

The affiliate business used to ask brands to hand over the keys and wait for a report. Partnerize built the control room - then bet that AI can finally give credit to the people who influence a sale before the last click.

partner-marketing · affiliate-marketingRead →
Company
The $200 Million Pivot: How PartnerStack Turned a Bad Slack Clone Into a B2B Sales Machine
Saas · Enterprise · Marketplace

The $200 Million Pivot: How PartnerStack Turned a Bad Slack Clone Into a B2B Sales Machine

Four founders escaped a failing nonprofit app by productizing the one thing that worked: other people selling it. A decade later, their platform had 138,000-plus partners, 600-plus software customers, and a new owner - plus a playbook any SaaS team can test before buying the machinery.

partner-relationship-management · b2b-saasRead →
Company
Everflow Built a $30 Million Business by Counting What Marketing Usually Misses
Saas · Enterprise · Ecommerce

Everflow Built a $30 Million Business by Counting What Marketing Usually Misses

Affiliate marketing gets messy the moment a click becomes a customer. Everflow built a profitable, bootstrapped software company by following that journey farther - through repeat purchases, partner payouts and the placements that actually earn their keep.

partner-marketing · affiliate-marketingRead →
Company
Rakuten Advertising
Ai · Media · Saas

Rakuten Advertising

Rakuten Advertising is the global affiliate and performance-marketing arm of Japan's Rakuten Group. Born as LinkShare in 1996 and acquired by Rakuten in 2005, it connects the world's top brands with publishers, creators and highly engaged audiences across 200+ countries. Today it pairs a pioneering affiliate network with AI-powered tools for fraud detection, partnership discovery and reporting, while pushing influencer and affiliate marketing closer together.

affiliate-marketing · performance-marketingRead →