The revealing word in Katie Soderberg’s professional vocabulary is not “growth,” “pipeline,” or any of the polished nouns one expects near a software executive. It is “geeking.” She has said that she loves geeking out on business-process design: how a customer record finds an invoice, how a sales team sees what accounting already knows, how a person avoids spending another afternoon copying information between systems. This is the unglamorous machinery of modern work. It is also where Soderberg has built her career.
Today, eOne Solutions lists her as Chief Marketing Officer. The Fargo company makes tools for integration, migration and reporting, which means it works on problems that are easy to ignore until they become impossible to escape. Businesses collect applications the way kitchen drawers collect batteries. CRM over here, finance over there, a support platform somewhere else, and years of historical data sitting in the digital equivalent of a locked attic. eOne’s proposition is that those systems should be able to speak to one another. Soderberg’s contribution has been to make that proposition legible to partners and customers.
Her route to the C-suite has been steady rather than theatrical. She learned the Microsoft Dynamics world from the inside, moved into marketing automation at ClickDimensions, and arrived at eOne in May 2015 as CRM Channel Manager. The job was to develop and grow the market for SmartConnect, eOne’s no-code integration product. A decade later, the title on the company page has changed. The preoccupation has not.
The channel before the title
Soderberg attended Concordia College from 2004 to 2008. During college she studied abroad in Segovia, the Spanish city whose stone aqueduct and hilltop alcázar make ordinary campus architecture seem a little underdressed. Soon after college, her work settled into the Microsoft Dynamics ecosystem. She worked with Microsoft’s Public Sector Dynamics sales team, helping generate and win business in education, government and public-sector accounts. Then, at ClickDimensions, she managed CRM channel partners and sales for a marketing-automation product built around Microsoft CRM.
Those roles trained the same muscle from different directions. A software company may build the product, but a channel partner often carries it into the customer’s actual world. The partner understands the old database, the improvised approval chain, the spreadsheet everyone complains about and no one dares delete. Winning in that setting takes more than a feature list. It requires enough curiosity to find the real obstruction and enough fluency to show how the machinery might move.
When eOne introduced Soderberg in 2015, it credited her with seven years spent working closely with Microsoft CRM partners and customers. By autumn, the company was also giving her some credit for the “hockey stick” growth and rising recognition of SmartConnect in CRM. Her own account was more grounded. She talked about meeting partners and users, learning the common and peculiar ways they used the software, and enjoying the instant when they realized a complex scenario could be handled.
“It’s always fun to see the wheels turning as they see the solution.”Katie Soderberg on showing SmartConnect to partners and users, 2015
A promotion measured in responsibilities
By 2018, Soderberg was eOne’s Sales & Marketing Director. Her public biography described ten years in CRM and a particular interest in customer experience, automation and the meeting point between CRM and ERP. It also said she led the sales and marketing team. The expansion matters because it shows what eOne valued: not merely her knowledge of a market, but her ability to organize the people taking a product into that market.
Her byline began appearing on the practical documents of software commerce. Training invitations. Partner-call recaps. Pricing changes. Product-transition FAQs. These are not keynote abstractions. They are where trust is either preserved or squandered. In 2022, for example, Soderberg explained the move that folded SmartList Builder and SmartView into Popdock plans, including dates, discounts and renewal consequences. In 2024, she wrote out the exact shape of a post-go-live support package. Clear language becomes part of the product when the customer has to decide what happens next.
In 2024 and 2025, eOne’s event materials identified her as Chief Revenue Officer. She appeared at Community Summit North America to co-present a session on designing a durable CRM integration. At Zendesk Relate, she evaluated the gathering through the quality of its connections: introductions to customers, conversations with marketing and product teams, access to presales, technology and strategic-relationship leaders. She praised the product news, but lingered on whether people were genuinely interested in helping. The observation sounds simple. It is also an experienced channel operator’s test of a partnership.
eOne’s current team page places her in the Chief Marketing Officer role, alongside leaders in revenue, finance, growth operations, services and product. Taken together, the titles trace an executive who has worked across the commercial system rather than in one tidy department. Marketing creates an expectation. Sales carries it into a decision. Partnerships extend its reach. Customer success discovers whether the expectation survived contact with Tuesday morning.
Microsoft Dynamics public-sector sales, followed by CRM channel and sales work at ClickDimensions.
Joins eOne as CRM Channel Manager to develop SmartConnect’s CRM business.
Leads eOne’s sales and marketing team as Sales & Marketing Director.
Represents eOne as Chief Revenue Officer at major partner events.
Listed by eOne as Chief Marketing Officer.
The useful enemy is friction
Soderberg’s public work returns repeatedly to a modest promise: make life easier for end users. That phrase contains the business case for integration without turning it into a sermon. Disconnected systems create duplicate entry, stale context and ritual requests to IT. Connected systems can put the paid-invoice status in front of the salesperson, historical records inside the current application, or support information beside the customer conversation where it belongs.
The theme has widened with the software landscape. Early work centered on Microsoft CRM and Dynamics GP. Later appearances added Business Central, Salesforce, NetSuite and Zendesk. In a 2025 video conversation with eOne co-founder Martin Olsen, Soderberg discussed connecting AI to ERP and other business data. The questions were practical: what teams can use it for, what buyers should inspect in an AI product, and what a successful integration strategy requires. Her presence in that conversation follows the logic of her career. An AI tool is only as useful as the business context it can reach and the process into which it fits.
Can the system give a person the right context, inside the application where the work is already happening?
There is a temptation in enterprise software to admire complexity because complexity can be billed by the hour. Soderberg’s language leans the other way. No-code. Easier. User-friendly. Better experiences. Her enthusiasm is reserved for the moment a customer sees a burdensome process becoming manageable. The sophistication remains under the floorboards, where good plumbing belongs.
Sinatra, Segovia and the Beastie Boys
The personal details Soderberg shared early in her eOne tenure resist the uniform gray of an executive biography. Her sister calls her Kate. On her husband’s side of the family, she is Katie Fay because her mother-in-law has the same name. She played soccer, spent time with family around Fargo-Moorhead and watched the local high-school football team coached by her husband. Her bucket list included taking her sons to Disney World and to Minnesota Twins and Vikings games, halibut fishing in Alaska, returning to Segovia with her husband and visiting an Irish pub in Ireland.
Then there is the playlist. Frank Sinatra, Chicago, James Taylor, the Avatar soundtrack, Zac Brown Band, Pitbull, contemporary hits and, sometimes, NPR. An algorithm might ask her to choose a lane. Happily, people are under no such obligation.
The best office anecdote arrives with its own soundtrack. In 2015, eOne hit a SmartConnect sales milestone while Soderberg was away at an appointment. She returned to find the Beastie Boys playing loudly through the office Sonos system and colleagues preparing a champagne toast. “We work hard as a team and celebrate as a team,” she said. It is the sort of sentence that can curdle into corporate wallpaper. The loud music saves it. So does the fact that the milestone belonged to a product whose recognition she had been hired to build.
“We work hard as a team and celebrate as a team.”The proof included champagne and an office-wide dose of the Beastie Boys
What the long climb reveals
A decade in the same company is an unfashionable kind of ambition. It gives a person time to see products outgrow their original category, customers move from perpetual licenses to subscriptions, and yesterday’s integration problem return wearing an AI badge. It also allows colleagues and partners to remember whether the promises made at one conference were kept by the next.
Soderberg’s record at eOne is made of that continuity. She arrived to grow a CRM channel. She went on to lead sales and marketing, carry a revenue title, explain delicate customer transitions, represent the company across partner ecosystems, and join the executive team now presented to the market. The strongest line through it is not a title. It is her fondness for the point where a process becomes clearer to the person living inside it.
That may be the central trick of her work. Data integration is described in connectors, mappings, APIs and platforms. Customers experience it as fewer mysteries. A sales rep knows whether the bill was paid. A support agent sees the history. A finance team stops reconciling two versions of the same fact. The machines exchange information; the people recover a little attention.
From Fargo, Soderberg has built an international software career around those recovered minutes. The itinerary has stretched from Dynamics customers to Salesforce events, from Business Central partners to Zendesk conversations, and now toward AI-ready data. Still, the most persuasive image remains small: a customer looking at a difficult workflow, seeing the solution, and letting the wheels turn.