
He expected computer engineering to carry him away from North Dakota. Instead, one digitized scale ticket gave Jake Joraanstad a reason to stay - and a blueprint for rebuilding agriculture's stubbornly analog middle.

Across Microsoft, ClickDimensions and a decade at eOne Solutions, Katie Soderberg has built a career around a stubbornly human idea: software works better when its people, partners and data can actually connect.
FarmQA is a Fargo, North Dakota software company that builds a connected digital-agronomy platform for the people who advise farmers. Its mobile scouting app and web console let agronomists and crop consultants scout fields, coordinate soil sampling, plan fertility, and write variable-rate prescriptions from one system. Founded in 2015 out of a conversation between farm-equipment maker Howard Dahl and Appareo founder Barry Batcheller, FarmQA now manages roughly 37 million acres for more than 500 organizations and closed a $4M seed round in 2025.
Kris Poulson is the CEO of FarmQA, a Fargo-based digital agronomy platform that helps growers and crop advisors manage scouting, soil sampling, and prescription writing. He co-founded Sentera (acquired by John Deere in 2025), where he helped drive 1800% revenue growth and an expansion into 50+ countries. He grew up on a family farm near Casselton, North Dakota, and chairs the NDSU Agricultural Economics Advisory Board.