
He expected computer engineering to carry him away from North Dakota. Instead, one digitized scale ticket gave Jake Joraanstad a reason to stay - and a blueprint for rebuilding agriculture's stubbornly analog middle.

Across Microsoft, ClickDimensions and a decade at eOne Solutions, Katie Soderberg has built a career around a stubbornly human idea: software works better when its people, partners and data can actually connect.
Kris Poulson is the CEO of FarmQA, a Fargo-based digital agronomy platform that helps growers and crop advisors manage scouting, soil sampling, and prescription writing. He co-founded Sentera (acquired by John Deere in 2025), where he helped drive 1800% revenue growth and an expansion into 50+ countries. He grew up on a family farm near Casselton, North Dakota, and chairs the NDSU Agricultural Economics Advisory Board.