Aqfer is a white-label marketing data platform - 'The Marketing Data Engine' - that gives adtech and martech companies the heavy data infrastructure they need without building it themselves. Founded in 2018 by ad tech veterans Dan Jaye and Raymie Stata, Aqfer handles data collection, enterprise identity resolution, audience enablement, and AI data enablement at massive scale, processing trillions of rows of marketing data inside a client's own cloud. The pitch is blunt: cut back-end data costs by 40-50% and ship new data products in weeks instead of years.
Arena is a San Francisco-based audience engagement platform that turns publishers' and brands' own websites into social-network-like communities. Through live blogs, group chats, comments, AI-powered content feeds and audience analytics, Arena helps over 20,000 organizations - including Fox Sports - keep readers on-site, collect first-party data and monetize attention they used to give away to social platforms.
Paulo Martins is the Brazilian-born founder and CEO of Arena (arena.im), a San Francisco-based AI-powered community engagement platform that lets brands embed live chat, live blogs, and audience interaction tools directly on their own websites with a single line of code. After stints at NASA, Ubisoft, and Hulu — where he helped grow the streaming company from 100K to 7 million paying subscribers — Martins founded Arena in 2017 with a clear thesis: businesses should own their audience, not rent it from social platforms. By 2022, Arena had grown to 25,000 customers across 150 countries and closed a $13.6M Series A led by CRV, with backing from heavyweights like David Sacks, Des Traynor, and Olivier Pomel.
Button is the leading mobile commerce enablement platform that uses AI-powered deep-linking technology to intelligently route mobile users to high-converting app destinations. Founded in 2014, Button has driven over $25 billion in cumulative commerce by connecting retailers, publishers, and creators in a performance-driven ecosystem - turning every mobile tap into a measurable, revenue-generating action.
Taoufik Jamali is a Moroccan-born serial entrepreneur and CEO of Journify, an AI-powered composable Customer Data Platform that pushes ad conversion match rates from ~42% to 70-90% through privacy-first, server-side data activation. With two successful startup exits under his belt - Netclub (sold to Match.com in 2007) and Unyk (acquired by Viadeo in 2009) - and stints as VP of Growth at Shopkick and VP of Product/PLG at Smartsheet, Jamali founded Journify in 2023 and grew it to $1M ARR within nine months, raised $4M in 2025, and doubled the company valuation in under six months as he targets the broken attribution problem plaguing e-commerce advertisers globally.