Andrew Fritts

Andrew Fritts is the CEO of Augment AI, a Seattle seed-stage startup building a 'Relationship Operating System' that pulls meetings, calls, notes, CRM data, Slack threads and buyer resources into a shared Decision Site so deals stop living in someone's inbox. A Dartmouth English and Government grad with 25-plus years running sales teams at firms like Accenture and N3, he's the rare sales lifer arguing that the salesperson should stop being the hero. His pitch, repeated across CustomerThink and SalesTechStar columns, is to flip B2B into 'Business with Business' (BwB): elevate the buyer, organize the chaos, and let AI handle the busywork so trust does the selling.