Florian Otto is the co-founder and CEO of Cedar, a New York healthcare financial technology company that reworks how patients understand and pay their medical bills. A former physician trained in Germany, Otto moved from medicine into consulting at McKinsey, built a daily-deals business in Brazil that became Groupon Brazil, and ran commercial sales at ZocDoc before starting Cedar in 2016. He built the company around a simple frustration - a confusing hospital bill his fiancee received - and a bigger question: why can't healthcare billing feel as clear as buying from Amazon or Expedia? Cedar has since raised roughly $400M+ and works with hospitals and health systems across the United States.
Richard Fine is Chief Business Officer at Zocdoc, where for more than a decade he has helped turn a doctor-booking marketplace into what he calls 'healthcare access infrastructure.' A two-time founder with two exits, he built Help Remedies, the over-the-counter brand that made aspirin boxes funny and won a Cannes Lion, and spent years as a brand strategist at Redscout working with Nike, PepsiCo and Diageo. Oxford-trained in Philosophy, Politics and Economics and raised by two epidemiology professors, he frames his work simply: he loves healthcare and hates its incentives, and at Zocdoc he gets to fix both.