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Tagged: cologne
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Legend
Consumer · Ecommerce · Health
Hawthorne
Hawthorne is a New York-based direct-to-consumer men's fragrance and personal care brand founded in 2016 by Brian Jeong and Phil Wong. It pairs data-driven personalization with renowned perfumers to deliver affordable, high-performance colognes and grooming products. Built around its 'Surround Scent' system of layered colognes, body sprays, soaps, deodorants, and skincare, Hawthorne has grown from an online quiz-driven storefront into a brand sold through Ulta, Nordstrom, SSENSE and 1,000+ retail doors.
fragrance · cologneRead →
Founder · Executive · Operator
Brian Jeong
Brian Jeong is the CEO and cofounder of Hawthorne, a New York personalized men's personal care brand he launched in 2016 with his childhood best friend Phil Wong. Hawthorne built its business on a data-driven quiz that matches men to fragrances, skincare, hair care and grooming products tuned to their body chemistry and preferences. With no prior beauty experience, Jeong reverse-engineered the fragrance world through roughly 100 industry interviews in three weeks, growing Hawthorne from an online storefront into a Series B company stocked in thousands of retail doors, including the vast majority of Target stores.
brian jeong · hawthorneRead →