shaquille-oneal
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The Times Square Store Where Shaq Dropped $10,000 - and Nobody Was Trying to Sell Him Anything
A tech store in the old Times Square McDonald's asks a strange question: what if you never had to buy anything to have a good time? Its first repeat customer was Shaq, and he came back with a checkbook.
The Woman Who Brought a Dossier to a Basketball Game
At Customer Contact Week in Las Vegas, UJET showed up as the underdog with a basketball-themed booth, Jettie basketballs, and a Pop-a-Shot game. But behind the pipeline goals, the company's social media and community marketer, Vanya Hoffman, had one private, single-minded mission: meet Shaquille O'Neal. She documented the whole lead-up on LinkedIn as 'Operation Shaq' — complete with a laminated, spiral-bound 'Dossier,' a custom #37 'Dr. O'Neal' ujet.cx jersey, and relentless good humor. It worked. She got on stage, handed Shaq the jersey, and walked away with signed memorabilia and a story that outshined every booth on the floor.