google-ai-overviews
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The AI Content Consultant
Every platform shift mints a new profession. SAP gave us the SAP consultant. The mobile and search era gave us the certified digital marketer. YesPress argues the AI era is minting its own role - the AI Content Consultant - and is opening a training program to build the first cohort. The pitch: learn Answer Engine Optimization, help companies become the answer that ChatGPT, Perplexity and Google AI Overviews cite, and get in early on a job title that barely exists yet.
The Ten Blue Links Are Dead. Long Live the One Answer.
For twenty years businesses fought for the click: rank #1, get the traffic, win the customer. That war is ending. Millions of buying decisions now begin inside ChatGPT and Google AI Overviews, where AI doesn't return ten blue links but a shortlist of a handful of recommendations, sometimes only one. This piece argues that the winners of the next five years won't have better SEO, they'll own the conversations AI has with their market by becoming the most credible, useful, and trustworthy source on the topics buyers care about. It offers a concrete exercise: write down the 25 questions your ideal customer asks before buying, ask the AI, and see whether you appear at all.
AI Search & GEO: It's Just Good SEO (with Matt Kenyon)
In this Surfer-sponsored explainer, growth partner Matt Kenyon demystifies AI-driven search and 'generative engine optimization' (GEO). His core thesis: ranking in AI tools like ChatGPT and Google's AI Overviews isn't a mysterious new discipline, but rather an additional layer on top of solid, traditional SEO. He walks through writing content AI loves (natural-language question headings, EEAT, semantic richness, lists, tables, FAQs), technical crawlability considerations (robots.txt, GPTBot, Bingbot, HTML over JavaScript), the role of schema markup, and building authority and trust signals through backlinks, directory presence, and topical authority. He also introduces Surfer's AI Tracker for measuring brand mentions across LLMs.