Eddie Shleyner is a conversion copywriter and the founder of VeryGoodCopy, a newsletter of short 'micro-lessons' on writing, persuasion, and creativity read by millions of people a year. A former Copy Chief at the software-review company G2, he turned a private Google Doc of notes-to-self into one of the most-followed copywriting brands on the internet, a HackerNoon 'Email Newsletter of the Year,' and a 2024 book collecting 207 of his lessons. He works and lives in Chicago.
George Ten is a copywriter, educator, and strategist known online as @GrammarHippy. He invented the 'CopyThinking' philosophy — the contrarian belief that great copy is 90% strategic thinking and 10% actual writing. With 11 years in marketing, he has helped build 8-figure info-product funnels, sold over 500,000 products online, and spent $10M+ profitably on Facebook ads. He teaches thousands of entrepreneurs on X/Twitter and through his courses and community.
Roger Dooley is a neuromarketing pioneer, bestselling author of Brainfluence and Friction, and host of the long-running Brainfluence podcast. A Carnegie Mellon engineer turned behavioral scientist, he co-founded College Confidential before devoting himself to decoding the subconscious drivers of customer decisions. His work sits at the intersection of brain science, AI, and practical marketing — helping businesses eliminate friction, build loyalty, and persuade smarter.