Calm is a San Francisco-based mental wellness company best known for its meditation and sleep app, which pairs guided meditations, celebrity-narrated Sleep Stories, music and soundscapes into a subscription product. Founded in 2012 by Michael Acton Smith and Alex Tew, Calm has grown from a simple 'do nothing for two minutes' web experiment into one of the most downloaded wellness apps in the world, expanding into employer benefits (Calm Business) and a clinical mental-health platform (Calm Health) reaching tens of millions of people.
WTHN is a modern wellness brand rooted in Traditional Chinese Medicine, built to make acupuncture, cupping, herbal remedies and acupressure tools accessible to everyday people. Founded in New York in 2019 by Michelle Larivee and Dr. Shari Auth, it pairs design-forward studios across NYC with an at-home product line sold through 200+ retailers and e-commerce, aiming to take centuries-old healing out of the back room and into modern life.