YesPress · Company Dossier
San Francisco, CA · Est. 2018
Bloomi reads the label so you don't have to.
A sexologist-led intimate wellness brand: clean, plant-based, and unembarrassed about any of it.
A sexologist-led intimate wellness brand: clean, plant-based, and unembarrassed about any of it.
Here is a fact that should be more unsettling than it is: the sexual wellness aisle - lubricants, arousal products, intimate washes - has historically operated with less ingredient scrutiny than a bottle of shampoo. The products go on the most sensitive skin on the body, and the labels tend to say the least. Bloomi is, in large part, a company built on noticing that gap and refusing to shrug at it.
The person doing the noticing was Rebecca Alvarez Story, a sexologist with a master's degree in the field and an unusual academic origin story - she designed her own undergraduate major in Women's Health & Sexuality at UC Berkeley and became the first person to graduate from it. That is a useful detail, and not just for the resume. It tells you that when the shelf is empty, her instinct is to build the thing that belongs on it. She did it with a college major. She then did it with a product category.
Bloomi, launched in 2018, sells clean, plant-based intimate care: personal lubricants, arousal oils, intimate washes and moisturizers, and body-safe pleasure products like the Caress full-body massager. The formulas are pH-balanced and free of the allergens that quietly turn up in the category - glycerin, parabens, phthalates, sulfates, artificial fragrance. None of this is exotic chemistry. What's notable is that someone bothered to make it the default.
Figures are company-reported and third-party estimates; treat as approximate.
“Bloomi was created to make intimacy feel more joyful.”
In a category that runs on vagueness, Bloomi's competitive move was radical specificity: it wrote down what it refuses to put in your body and made that list the marketing. The company calls it the industry's only Clean Standard.
The economics here are subtle and worth spelling out. A published standard is a constraint - it narrows what you're allowed to formulate. But a self-imposed constraint that customers can verify becomes a moat, because your competitors either have to match it (expensive) or explain why they won't (worse). Bloomi turned a chemistry decision into a trust decision, and trust is the whole game in a category people are too shy to research out loud.
Plant-based, pH-balanced formulas free of glycerin, parabens, and common vulvar allergens.
Botanical oils and serums designed to heighten sensation and set the mood.
Gentle, hypoallergenic cleansers with organic aloe - also used to clean sex toys.
Clean moisturizers formulated for sensitive intimate skin.
Body-safe pleasure products, including the Caress full-body massager.
Sexologist-led product guides that normalize conversation without the shame tax.
| Round | Amount | When | Notable Backers |
|---|---|---|---|
| Pre-seed | ~$600K | 2021 | Angel investors |
| Seed | ~$2M | Mar 2022 | Sixty8 Capital, Fab Ventures, Act One Ventures, Pipeline Angels |
| Crowd SAFE | Undisclosed | 2022 | Republic (community round, ~$6M cap) |
Alvarez Story is among the few Latinas in the U.S. to raise over $2M in venture capital - a statistic that says as much about the funding landscape as it does about her. Raising money in a taboo category means first making a room comfortable saying the words out loud. That comfort, it turns out, is itself a kind of advantage.
Bloomi's growth on Amazon - ten consecutive months of 25%+ month-over-month - is the kind of number that doesn't come from advertising. Advertising buys a spike. What Bloomi has looks more like the boring, durable thing: a product people quietly reorder, then mention to exactly one friend. In a category where word-of-mouth happens in whispers, a whisper that reliably converts is worth a great deal.
The other structural feature is that Bloomi sells education alongside the physical goods. If your customers need to be taught how to use the product without embarrassment, the teaching is not a cost center - it is the reason they trust you and not the generic on the shelf below. A sexologist's credential on the label isn't decoration. It's the whole pitch.
Sources: thebloomi.com, LinkedIn, Crunchbase, Republic, Femtech Insider, HipLatina, weallgrowLatina, Authority Magazine, Kingscrowd, Amazon. Financial and growth figures are company-reported or third-party estimates and should be read as approximate.
Bloomi is a sexologist-led, direct-to-consumer intimate wellness brand offering clean, plant-based products - lubricants, arousal oils, intimate washes, moisturizers, and body-safe vibrators - designed for sensitive skin and free of common vulvar allergens. Founded by sexologist Rebecca Alvarez Story, the company pairs a proprietary 'Clean Standard' for ingredient transparency with shame-free sexual health education, and became the first Latina-founded brand to launch in the sexual wellness aisle nationwide at Target.
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