Bloomi is a sexologist-led, direct-to-consumer intimate wellness brand offering clean, plant-based products - lubricants, arousal oils, intimate washes, moisturizers, and body-safe vibrators - designed for sensitive skin and free of common vulvar allergens. Founded by sexologist Rebecca Alvarez Story, the company pairs a proprietary 'Clean Standard' for ingredient transparency with shame-free sexual health education, and became the first Latina-founded brand to launch in the sexual wellness aisle nationwide at Target.
Henry Rose is a radically transparent line of genderless fine fragrance founded by actor Michelle Pfeiffer. Built with the Environmental Working Group and International Flavors & Fragrances, it was the first perfume line to earn both EWG Verified and Cradle to Cradle Gold certifications while disclosing 100% of its ingredients - proving a luxury scent can be both sophisticated and clean.
Homecourt is a luxury home and personal care brand founded in 2022 by actress Courteney Cox and beauty-industry veteran Sarah Jahnke. It applies beauty-grade standards to everyday household products, selling non-toxic, plant-based, fine-fragrance cleaning sprays, candles, body care and laundry products through its own site and retailers including Nordstrom, Bluemercury, Revolve and Amazon. The company raised an $8 million Series A in October 2025 led by CULT Capital after doubling revenue every year with a famously tiny team.
Freestyle is a Santa Monica-based, high-performance baby care company building premium diapers and wipes for modern parents who refuse to choose between performance, clean materials, and good design. Founded in 2022 by two dads, Russ Wallace and Mike Constantiner, the brand pairs proprietary absorbency technology (its BambooTek tree-free core and 7-layer Skin Shield system) with Total Chlorine Free, EWG Verified materials. After closing a $10M Series A led by Silas Capital in March 2026, Freestyle is scaling across Walmart, Target, Whole Foods, Amazon, and its own subscription channel.
Material is a New York-based direct-to-consumer kitchenware company building beautifully designed, non-toxic, and sustainably made cooking essentials that are meant to last a lifetime. Founded in 2017 by Eunice Byun and Dave Nguyen, the brand pairs minimalist design with thoughtful materials - Japanese steel knives, copper-core pans, and the reBoard cutting board made from recycled plastic scraps and sugarcane - to make everyday cooking simpler and more pleasurable.