direct-response
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Grant A. Johnson and the Case Against the Pitch
The Responsory founder built his career around making marketing answer to results. After decades of testing campaigns, he is asking harder questions about pitches, platforms and who owns the customer relationship.
ClickBank made the sale. Who gets the money?
A product, an audience, and a very particular split of the proceeds. Inside the Boise company that turns other people’s selling skills into an e-commerce business.
The Agency That Turned the Reply Button Into a Research Lab
M+R sells campaigns, but its sharper advantage is a loop: run the work, study the response, publish the pattern, then bring the lesson back to the next campaign.
The Fundraiser Who Asks Before It Tells
For nearly four decades, O'Brien Garrett has made a business of listening to donors before asking them for money. The method is old-fashioned, measurable, and unusually suited to moments when the public mood moves faster than a campaign calendar.
The Ad Agency That Refuses to Translate
d2H Partners built a business around an awkward truth: a Spanish version of an English ad is still an English ad. Its answer is to rebuild the path to purchase, one measurable sale at a time.
Brett Allcorn Built a Business by Asking Better Questions
From a street-side rock stand to a New York speaker series, Brett Allcorn’s career is a study in turning curiosity, copy, and repeated experiments into a durable company.
The Ohio Basement Where a Space Heater Beat Madison Avenue
Ben Suarez built a direct-marketing machine in North Canton, Ohio that sold more than five million space heaters - and treated every ad like a controlled experiment.
George Ten
George Ten is a copywriter, educator, and strategist known online as @GrammarHippy. He invented the 'CopyThinking' philosophy — the contrarian belief that great copy is 90% strategic thinking and 10% actual writing. With 11 years in marketing, he has helped build 8-figure info-product funnels, sold over 500,000 products online, and spent $10M+ profitably on Facebook ads. He teaches thousands of entrepreneurs on X/Twitter and through his courses and community.
Joanna Wiebe
Joanna Wiebe is the founder of Copyhackers and the originator of conversion copywriting — a discipline she coined in 2011. Over nearly two decades, she has trained 70,000+ professionals and consulted for brands from bootstrapped startups to Fortune 100 enterprises including AWS, Canva, and Shopify. Her first traditionally published book, The Copyselling System, is set for release in July 2026 via BenBella/Simon & Schuster.