The shipping aggregator quietly wiring up Saudi e-commerce - one dashboard for 240+ couriers, cash on delivery, tracking, and returns.
In most markets, an online store owner picks a shipping carrier and lives with it. In Saudi Arabia, where e-commerce grew fast and couriers grew faster, that choice became a daily negotiation - different rates, different coverage, different apps, and cash on delivery to reconcile at the end of every route. Torod was built for exactly that mess.
Founded in Riyadh in 2022 by Faisal Almaklas and Ammar Almaatouq, Torod is a shipping aggregator: a single platform that connects a merchant's store to a wide network of local and international couriers. Instead of integrating carriers one by one, a merchant plugs in once and gains automated courier selection, unified tracking, COD settlement, and returns handling. The name says it plainly - torod (طرود) is Arabic for "parcels."
Selling online is the easy part. Delivery is where the work hides - and where margins leak. Torod sits in that gap. When an order lands in a merchant's store, Torod pulls it in, compares available couriers, and can route each shipment automatically by price, speed, or coverage. The merchant prints a label, and every parcel - across every carrier - is tracked from one screen.
Cash on delivery is still the dominant payment method across the Middle East, so Torod treats COD reconciliation and settlement as a first-class feature rather than an afterthought. Returns, another quiet margin-killer, are automated too. The result is less spreadsheet, fewer phone calls, and a shipping operation that scales with the store.
"Torod connects all service providers on a single platform, so merchants can access services, select the best prices, and achieve the highest shipping efficiency."
— Faisal Almaklas, Co-founder & CEO, at LEAP 2025Create shipments, compare live courier rates, print labels, and track parcels across 240+ carriers from one dashboard.
Rules-based routing that automatically picks the best carrier for each order by price, speed, or coverage.
Manage, reconcile, and settle COD collections across multiple carriers without the end-of-day guesswork.
Automate the return process so reverse logistics stops eating into merchant margins.
Native connectors for Salla, Zid, Shopify, WooCommerce and Magento, plus an API for ERP, OMS and CRM systems.
Storage and fulfillment - including refrigerated options - and custom-branded shipping tech for larger businesses.
Torod's bet is asset-light: it owns no fleet. Where a single-carrier tool locks merchants into one network, and building in-house means integrating couriers one at a time, Torod normalizes hundreds of carriers into one experience. Competitors in the region include Saudi Arabia's OTO and Egypt's Voo - but the more common alternative merchants face is stitching couriers and stores together by hand.
That positioning also puts Torod squarely inside Saudi Arabia's Vision 2030 ambition to become a global logistics hub. The highways, ports and warehouses get the headlines; the software layer that makes them usable for thousands of small merchants is where Torod operates. Backing from Wa'ed Ventures (Aramco's venture arm) and Elm signals how strategically that layer is viewed.
Torod raised a $1.3M (5M SAR) seed in 2022 led by IMPACT46, then a ~$11.2M (42M SAR) pre-Series A in February 2025 led by Wa'ed Ventures and Elm, with IMPACT46, Hala Ventures and Suhail Ventures participating.
Faisal Almaklas and Ammar Almaatouq launch Torod as an e-commerce shipping aggregator in Riyadh.
A 5M SAR seed led by IMPACT46 funds the build-out of the platform.
Named a best shipment-tracking solution in Saudi Arabia and cited by MIT among the region's innovative solutions.
Adds warehousing, fulfillment and white-label offerings on top of core aggregation.
Raises ~$11.2M led by Wa'ed Ventures and Elm, and showcases AI-driven logistics at LEAP 2025.
Torod's value is in its connections. On the courier side it integrates carriers like Aramex, SMSA Express and iMile; on the merchant side it syncs directly with the store builders Saudi sellers actually use.
Integrated regional and international shipping carrier.
Integrated last-mile courier partner in the Kingdom.
Last-mile delivery and cash-on-delivery carrier.
Native integrations with Saudi Arabia's leading store builders.
Global store platforms that sync orders into Torod for shipping.
Open API for connecting enterprise systems to the shipping layer.
Torod is a shipping aggregator that lets e-commerce merchants connect to many local and international couriers through one dashboard, with automated courier selection, order tracking, cash-on-delivery settlement, and returns management.
Torod was founded in 2022 in Riyadh by Faisal Almaklas (Co-founder & CEO) and Ammar Almaatouq.
Around $12.7M total: a $1.3M (5M SAR) seed in 2022 led by IMPACT46 and a ~$11.2M (42M SAR) pre-Series A in February 2025 led by Wa'ed Ventures and Elm.
Store builders like Salla, Zid, Shopify, WooCommerce and Magento, and couriers such as Aramex, SMSA and iMile - part of a network the company says spans 240+ carriers.
Online merchants across Saudi Arabia and the region; the company reports more than 5,000 businesses on the platform, spanning fashion, beauty, food, electronics and home goods.
Website, social profiles, product demos and coverage.