Every online order ends the same unglamorous way: someone has to pick an item off a shelf, pack it, and get it to a door. In Saudi Arabia, that someone is increasingly Salasa. Founded in 2017 by Abdulmajeed Alyemni and Hasan Alhazmi, the company set out to own the least visible - and most defensible - part of e-commerce: the space between "add to cart" and "delivered."
The bet has aged well. Saudi Arabia's online retail market grew quickly, and the storefronts multiplied. But storefronts do not ship themselves. Salasa built warehouses, wrote software, and stitched together carriers until it could offer merchants a single promise: hand us the order, and we will handle everything that follows.
Eight years on, the platform has fulfilled and shipped more than 50 million products and serves over 1,000 merchants. Some are startups selling their first hundred units. Others are names most shoppers know - Amazon, Noon, IKEA, Mango, Cenomi. They all route orders through the same operational spine.
In August 2025, Salasa raised a $30 million Series B led by Artal Capital, with SVC, Wa'ed Ventures, 500 Global and Alsulaiman Group joining. That pushed total funding to roughly $40 million and set a clear direction: more fulfillment centers, more dark stores, more bonded zones, and a heavier layer of software and AI on top of the physical network.
"We're scaling across fulfillment, technology, and talent to become a tech-first logistics company," said Alyemni, the CEO. It is a telling phrase. Salasa does not describe itself as a delivery service. It describes itself as a technology company that happens to run warehouses.
"Made everything else easy to me. I focused on marketing, and let Salasa handle everything else."
