The machine-learning DSP that turns billions of daily bids into app growth, retention and revenue.
RevX is a programmatic demand-side platform - a DSP - built for one job: helping mobile app marketers find the right user, at the right moment, at a price that pays for itself. Where much of the advertising world still measures success by the install, RevX built its business on everything that happens after it: re-engaging users who drift, preventing churn, and stretching each customer's lifetime value. It does this through real-time bidding, machine-learning models and creative that adapts on the fly, running across in-app inventory, the mobile web, social networks and connected TV.
The company was founded in 2015 as RevX Inc., a self-serve programmatic platform for user acquisition and retargeting. In June 2019, ahead of its own IPO, the Singapore-based Affle Group acquired RevX's platform and business assets. Today RevX operates as part of publicly listed Affle (India) Limited (NSE: AFFLE), serving more than 400 clients worldwide from a base in Singapore with deep engineering roots in Bengaluru, India.
Ask any app marketer where the money leaks, and the answer is rarely acquisition alone. A download is a down payment. The real cost sits in what follows: users who install and never return, carts abandoned, subscriptions that lapse, players who stop opening the game. Churn is quiet - nobody sends a cancellation notice, they simply disappear - which makes it the most expensive metric most teams never see clearly.
RevX's customers are the brands fighting that leak. They range from app-first consumer names to large enterprises: Swiggy Instamart in grocery delivery, Zee5 in streaming, Nexon and Big Huge Games in mobile gaming, LIFE Pharmacy in retail, and United Overseas Bank in financial services. What unites them is a need to treat the funnel as a loop rather than a line - attract, activate, engage, monetize, and then do it again.
The problem RevX solves is precision at scale. Deciding whether to bid on a single ad impression - and how much - has to happen in milliseconds, hundreds of billions of times a day. Do it with blunt rules and you overpay for users who were never going to convert. Do it with prediction, and budget flows toward the people most likely to act.
That is where the platform's data science sits. RevX's models forecast user intent before the click, predict cost per install and cost per action, and steer spend toward outcomes rather than raw volume. For a category still crowded with vanity metrics, the pitch is unfashionably simple: measure what the user is worth, not what the click costs.
Transparency is the other half of the argument. RevX offers marketers visibility into every impression, down to the app-site level, alongside fraud prevention and incrementality testing to prove that campaigns actually moved the needle. In an industry long criticized for opacity, that granularity is itself a selling point.
The result is a platform pitched at teams who have moved past the "get installs cheap" phase and into the harder work of building durable, profitable audiences - the kind of retention economics that decide whether an app business survives its second year.
ML-backed bidding with customized audience segmentation and automated optimization across Meta, TikTok, Google Ads and Snapchat - built to lower CAC and lift ROAS.
Dynamic programmatic retargeting to re-engage existing users, prevent churn and grow customer lifetime value.
Predictive CPA/CPI bidding to acquire high-value new users across in-app, web, social and CTV inventory.
Programmatic CTV campaigns that extend mobile audiences to the living-room screen.
Dynamic creative feeds, product recommendations and advanced ad formats, personalized at scale.
Incrementality testing that validates the true business impact of audiences and creative.
Where many DSPs chase cheap installs, RevX optimizes for lifetime value, ROAS and re-engagement - the metrics that decide whether an app business is actually profitable.
Full visibility down to the app-site level of every impression, paired with fraud prevention - a direct answer to adtech's long-standing opacity problem.
IntelliBid takes the kind of automated bidding usually locked inside individual platforms and runs it across Meta, TikTok, Google and Snapchat at once.
As part of Affle (India) Limited, RevX combines startup-era product focus with the scale, stability and reach of a public company.
RevX runs a B2B adtech model: it operates a demand-side platform and earns revenue from programmatic media spend, platform fees and managed campaign services for app marketers and brands. As a business unit of Affle (India) Limited, it plugs into a broader consumer-platform strategy that spans user acquisition and retargeting across emerging and developed markets.
In the market, RevX competes in the app-growth and retargeting DSP category alongside names such as Remerge, Adikteev, Moloco, Liftoff, AppLovin and Criteo. Its recurring presence near the top of the AppsFlyer Performance Index - the industry's most-watched barometer of media performance - is the clearest external signal of where it sits: a specialist remarketing and acquisition platform with particular strength in gaming on iOS. With ~100 employees and an estimated ~$9.2M in revenue as a standalone unit, RevX punches above its headcount by leaning on Affle's scale and its own data-science engine.
Launches as a self-serve programmatic platform for mobile user acquisition and retargeting; raises $4M.
Affle International Pte. Ltd. acquires RevX's platform and business assets in June, ahead of Affle's IPO.
Broadens into connected TV and creative innovation alongside core retargeting and acquisition.
Brings ML-driven bidding to Meta, TikTok, Google Ads and Snapchat.
Named top-ranked DSP in iOS gaming remarketing in the AppsFlyer Performance Index 2025, with 22 mentions.
RevX is a programmatic demand-side platform (DSP) that helps mobile app marketers acquire, retarget, retain and monetize users across in-app, web, social and connected TV inventory using machine learning and data science.
Yes. Affle International Pte. Ltd. acquired RevX's platform and business assets in June 2019, and RevX operates as part of publicly listed Affle (India) Limited (NSE: AFFLE).
IntelliBid is RevX's ML-backed bidding solution offering automated bid optimization and customized audience segmentation across Meta, TikTok, Google Ads and Snapchat to lower CAC and improve ROAS.
RevX serves 400+ global clients, including brands such as Swiggy Instamart, Zee5, Nexon, Big Huge Games, LIFE Pharmacy and United Overseas Bank.
RevX was named the top-ranked DSP in iOS gaming remarketing in the AppsFlyer Performance Index 2025, earning 22 total mentions across the edition.
Sources: revx.io · affle.com · AppsFlyer Performance Index 2025 · Business Standard · YourStory · PR Newswire · Tracxn · Crunchbase. Figures such as bid volume, campaign counts and rankings are as reported by RevX and cited outlets and are approximate.