app-monetization
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Digital Turbine gets there before the search.
An app can win a download before anyone visits an app store. Digital Turbine has built a business around that small, valuable head start.
Yevhenii Kostenetskyi and the arithmetic of play
He arrived at Genesis with a finance background and launched Impulse in 2018. Seven years later, its team reported 100 million downloads - built one small game, and one business experiment, at a time.
AppSamurai and the art of buying a second visit
An install is easy to count. A player who returns is harder to buy. AppSamurai builds mobile growth campaigns around the difference.
Start.io: The audience is already in your pocket
Start.io began by paying Android developers for downloads. Today, it packages mobile behavior and advertising space together - and wants to carry a campaign from its first brief to its first impression.
Fyber turned virtual coins into a real advertising business
A player wants another life. A publisher wants another dollar. Fyber built the machinery between them - then helped turn mobile advertising into an auction.
The Game That Became an Ad Network
An iPhone game found a way to sell more virtual currency by giving it away. The bargain built Tapjoy into a mobile ad business, then tested what happens when a promised reward fails to arrive.
The Tiny Auction Inside Every Free Game
Chartboost turned the pause between two rounds of a mobile game into a marketplace. Fifteen years, two owners and billions of impressions later, the clever part is still the same: make an ad feel less like an interruption and more like an exchange.
The App Factory That Traded Guitar Strings for Face Yoga
After a billion downloads, Gismart is tuning its consumer-app machine for wellness. The clever part is not any single app - it is the system underneath them.
RevX
RevX is a programmatic demand-side platform (DSP) for mobile app marketers, using machine learning and data science to power user acquisition, retargeting, retention and monetization across in-app, web, social and connected TV inventory. Part of publicly listed Affle (India) Limited since 2019, RevX processes hundreds of billions of bid requests daily for 400+ global clients and has been repeatedly recognized in the AppsFlyer Performance Index, including top-ranked positions in iOS gaming remarketing in 2025.
AppLovin
AppLovin is a Palo Alto-based advertising technology company that runs an AI-driven marketplace connecting app advertisers with the users most likely to engage with them. Founded in 2011, it grew from a mobile-gaming ad network into an S&P 500 company by building AXON, a machine-learning engine that matches advertiser demand to publisher supply in real time. After selling its own games portfolio in 2025, AppLovin now focuses almost entirely on high-margin advertising software, expanding beyond gaming into e-commerce and connected TV.
InMobi
InMobi is a global mobile advertising and marketing technology company founded in 2007 in Bangalore, India. It became India's first unicorn in 2011 and runs a stack of mobile-first products - the InMobi DSP, InMobi Exchange, and the consumer lockscreen and AI commerce platform Glance - reaching billions of devices and processing over a trillion ad requests monthly. In 2025 it doubled down on artificial intelligence, launching its Helix AI layer and Glance AI commerce, while preparing for a planned domestic IPO in India.