user-acquisition
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Moburst Started With One Client. Now It Wants to Be Marketing’s Operating System
The mobile-first agency grew from app-store optimization into a 29-unit growth stack. Its next act combines acquisitions, Amazon expertise and proprietary AI tools under one roof.
PvX Partners
PvX Partners is a Singapore-based fintech that provides non-dilutive user acquisition (UA) financing to mobile game studios and consumer app companies. Instead of equity or traditional debt, PvX funds a portion of a company's monthly marketing spend based on the historical performance of user cohorts, sharing downside risk if those cohorts underperform. Its financing is powered by Lambda, a proprietary machine-learning underwriting and intelligence platform, allowing profitable apps to scale user acquisition budgets without giving up ownership.
RevX
RevX is a programmatic demand-side platform (DSP) for mobile app marketers, using machine learning and data science to power user acquisition, retargeting, retention and monetization across in-app, web, social and connected TV inventory. Part of publicly listed Affle (India) Limited since 2019, RevX processes hundreds of billions of bid requests daily for 400+ global clients and has been repeatedly recognized in the AppsFlyer Performance Index, including top-ranked positions in iOS gaming remarketing in 2025.
AppLovin
AppLovin is a Palo Alto-based advertising technology company that runs an AI-driven marketplace connecting app advertisers with the users most likely to engage with them. Founded in 2011, it grew from a mobile-gaming ad network into an S&P 500 company by building AXON, a machine-learning engine that matches advertiser demand to publisher supply in real time. After selling its own games portfolio in 2025, AppLovin now focuses almost entirely on high-margin advertising software, expanding beyond gaming into e-commerce and connected TV.
FunCraft
FunCraft is a remote-first mobile game studio founded in 2019 by former Electronic Arts and Zynga veterans. It builds friendly word and puzzle games - led by flagship title Wordgrams and Word Yatzy - designed to become daily rituals players return to for years. The studio backs a philosophy it calls 'casual forever,' pairing rigorous live operations and ad-spend experimentation with a small, senior team. By its fifth year it had crossed 7 million installs and more than $15 million in revenue.
Tenjin
Tenjin is a San Francisco-based mobile measurement partner (MMP) that gives app and game developers affordable, transparent marketing analytics. Founded in 2014 out of Y Combinator, it bundles mobile attribution, ad-revenue aggregation, LTV prediction, cost reporting, fraud prevention, and a marketing data warehouse (DataVault) into a single all-inclusive platform - built for the 'marketing scientist' who would rather analyze data than wrangle it.
Christopher Farm
Christopher Farm is the co-founder and CEO of Tenjin, a San Francisco mobile marketing analytics and attribution company that grew out of Y Combinator's Summer 2014 batch. An MIT-trained mechanical engineer who detoured through investment banking, corporate M&A and mobile ad product roles before building tools for app developers, Farm has turned Tenjin into one of the data backbones for indie and mid-size mobile game studios trying to measure where their users come from and whether they are worth the money.
Michael Martinez
Michael Martinez is the CEO and co-founder of FunCraft, a San Francisco-based mobile game studio he launched in 2019 with longtime collaborator Jason McGuirk. A Zynga and Electronic Arts veteran who previously founded Juicebox Games, Martinez built FunCraft around a deliberately unglamorous bet: making casual word and puzzle games that become daily rituals rather than chasing trends. With a fully remote team of roughly 15-21 people, the studio crossed 7 million installs and more than $15 million in revenue in its first five years on the strength of titles like Wordgrams, Word Yatzy and Merge Kingdoms. Martinez is a vocal skeptic of gaming hype cycles, publicly stepping back from Web3 with the line that blockchain was 'a solution in search of a problem,' and an evangelist for testing everything and embracing the unsexy.
AB180 - 에이비일팔공
AB180 is a Seoul-based marketing technology company building an AI stack for full-funnel app and game growth. Its flagship product, Airbridge, is a people-based mobile measurement and attribution platform (MMP) that connects ad spend to real revenue across web, app, PC and CTV, with AI-driven predictive LTV, fraud protection and deep linking. Founded in 2015, AB180 serves 600+ apps and games in more than 30 countries.
Susan Kuo
Susan Kuo is the Co-Founder and COO of Singular, a marketing intelligence platform headquartered in Palo Alto, California that unifies marketing analytics and attribution for the world's top performance marketers. A veteran of mobile ad tech and gaming, she previously built go-to-market strategy from the ground up as SVP of Sales & Business Development at Onavo (acquired by Facebook in 2013), and held senior roles at InMobi, Booyah, Gaia Online, and Electronic Arts. Since co-founding Singular in 2014 alongside Gadi Eliashiv and Eran Friedman, she has led global partnerships and business development while also championing diversity in tech through THRIVE, a community platform she founded to connect and empower women in growth marketing.
Button
Button is the leading mobile commerce enablement platform that uses AI-powered deep-linking technology to intelligently route mobile users to high-converting app destinations. Founded in 2014, Button has driven over $25 billion in cumulative commerce by connecting retailers, publishers, and creators in a performance-driven ecosystem - turning every mobile tap into a measurable, revenue-generating action.
Brett Browman
Brett Browman is a Growth Operating Partner at Khosla Ventures, bringing a hands-on, ER-doctor approach to diagnosing and scaling portfolio companies. A veteran of Silicon Valley's most storied growth stories - first growth hire at both Square and Opendoor - he spent seven years as Operating Partner at Andreessen Horowitz advising companies like ElevenLabs, Character.ai, and Luma.ai before joining Khosla in 2024. Known for getting in the trenches as a fractional growth leader, Browman has helped shape the go-to-market playbooks of some of the fastest-growing startups in tech history.