mobile-advertising
(22)
Novosol
Novosol is a Singapore-based mobile advertising and customer-engagement company behind moLotus, a patented GSM-based mobile video interaction platform. moLotus delivers personalized, interactive video messages directly to any mobile handset - no app download or data connection required - and can push millions of messages a day. Working through telecom operators such as Airtel, Vodafone, Indosat and Telkomsel, Novosol helps banks, retailers, automakers and consumer brands automate customer relationship processes while opening a new advertising revenue line for the carriers themselves.
RevX
RevX is a programmatic demand-side platform (DSP) for mobile app marketers, using machine learning and data science to power user acquisition, retargeting, retention and monetization across in-app, web, social and connected TV inventory. Part of publicly listed Affle (India) Limited since 2019, RevX processes hundreds of billions of bid requests daily for 400+ global clients and has been repeatedly recognized in the AppsFlyer Performance Index, including top-ranked positions in iOS gaming remarketing in 2025.
Adsquare
Adsquare is a Berlin-based location intelligence company that turns real-world movement and behaviour into audience data marketers can use to plan, target, optimize and measure advertising campaigns. Founded in 2012, its mobile-first data exchange connects location, app-usage, demographic and offline signals to leading DSPs, SSPs and CDPs, powering geocontextual, proximity and audience targeting across mobile, online and digital out-of-home (DOOH). The platform is built privacy-first around consent-based signals and serves thousands of advertisers and dozens of platform partners across Europe, North America and Asia-Pacific.
Big Happy
Big Happy is a New York-based advertising technology company that turns everyday screens into immersive, cinematic brand experiences. Founded in 2019 by adtech and media-buying veterans, it operates an end-to-end platform spanning creative development, media activation and campaign measurement across high-impact mobile formats and 3D digital out-of-home (DOOH). The company works with 300+ brands including Coca-Cola, Verizon, Samsung and the U.S. Army, reaching 7,000+ premium mobile publishers and over one million DOOH screens across North America.
Jonathan Frohlinger
Jonathan Frohlinger is the founder and CEO of Big Happy, a New York ad tech company that builds cinematic, story-driven 3D advertising across mobile and digital out-of-home (DOOH) screens. After years on the media-buying side spending over $100M and selling for firms like Verve, Starcom and Conde Nast, he started Big Happy in 2019 on a simple conviction: creative is a performance lever, not decoration. The company centralizes 3D creative production, media activation, targeting and measurement, runs on 1M+ DOOH screens and 7,000+ mobile publishers, and reports brand-recall and engagement lifts well above industry norms. Big Happy raised a $2.5M strategic round from Infolinks in 2024, was named Best Overall Mobile Marketing Company in the 2025 MarTech Breakthrough Awards, and in 2026 launched dynamic creative optimization for 3D DOOH and formed a board of advisors to scale creative-led omnichannel advertising.
AppLovin
AppLovin is a Palo Alto-based advertising technology company that runs an AI-driven marketplace connecting app advertisers with the users most likely to engage with them. Founded in 2011, it grew from a mobile-gaming ad network into an S&P 500 company by building AXON, a machine-learning engine that matches advertiser demand to publisher supply in real time. After selling its own games portfolio in 2025, AppLovin now focuses almost entirely on high-margin advertising software, expanding beyond gaming into e-commerce and connected TV.
Tom Laband
Tom Laband is the co-founder and CEO of Adsquare, a Berlin-born location-intelligence company he started in 2012 with Sebastian Doerfel and Fritz Richter. Adsquare runs a neutral data exchange that turns consented location signals into audience data for programmatic advertising, and Laband has spent more than a decade arguing that location is a durable, privacy-compliant alternative to the crumbling world of online identifiers. A University of Mannheim graduate who cut his teeth in early European mobile advertising at YOC and Sevenval, he now splits his attention between the company's Berlin engineering base and its commercial push in New York.
Tenjin
Tenjin is a San Francisco-based mobile measurement partner (MMP) that gives app and game developers affordable, transparent marketing analytics. Founded in 2014 out of Y Combinator, it bundles mobile attribution, ad-revenue aggregation, LTV prediction, cost reporting, fraud prevention, and a marketing data warehouse (DataVault) into a single all-inclusive platform - built for the 'marketing scientist' who would rather analyze data than wrangle it.
Jim Payne
Jim Payne is the co-founder and CEO of CloudX, an AI-native mobile advertising platform that treats ad monetization like code and hands the busywork to autonomous agents. An MIT-trained computer scientist and former Google product manager, he built MoPub (sold to Twitter in 2013) and MAX (acquired by AppLovin), two products that shaped how apps make money. After years investing through his firm Breakpoint Capital, he returned to building in 2025, launching CloudX with a $30M Series A led by Addition to rewire the mobile ad stack for the AI era.
Locala
Locala is a French-founded omnichannel advertising platform that helps global brands plan, buy, and measure multi-location marketing campaigns. Using location data, consumer-mobility signals, and machine learning, it connects online ad spend to real-world outcomes like store visits and foot traffic. Formerly known as S4M (Success for Mobile), the company rebranded to Locala in 2022 and works with brands including L'Oreal, Volkswagen/Audi, Subway, McDonald's, Nespresso, and L'Occitane.
David Liebler
David Liebler is a New York-based media and adtech operator who currently leads automotive strategic partnerships at Locala (formerly S4M / Ask Locala), a Paris-headquartered drive-to-store advertising platform. He is best known as the founder and publisher of COED Media Group, the college-life brand he launched as a print magazine in 2004 and grew into a national digital property. Over a 20-plus-year career he has founded companies, built sales organizations, and worked across digital media, mobile, and automotive marketing, later earning an MBA from Cornell's Johnson Graduate School of Management.
Picnic
Picnic is a London-born ad-tech company building user-first advertising for the open web. It packages social-media-style ad formats - Stories, swipe-to-act, emoji reactions - and delivers them on premium publisher inventory, aiming to make ads people actually engage with rather than ignore. Founded in 2017 by Matthew Goldhill, Picnic pairs its creative formats with PIQ, an inventory-quality platform, and ships every campaign carbon neutral, claiming roughly 50% lower emissions than the industry standard.
Matthew Goldhill
Matthew Goldhill is the founder and CEO of Picnic, a London-born adtech company that pioneered 'social display' advertising - Stories, Posts and Carousels dropped mid-article on Google AMP pages, a format that didn't exist before he built it. He left AppNexus at 25 to start the company, bootstrapped it for years, delivered 600+ campaigns for brands like EE, L'Oreal and Amazon, then raised £1m in 2023 and moved to New York to crack the US market. He builds user-first, low-carbon ad products and is unusually candid about the near-disasters along the way.
CloudX
CloudX is an AI-native ad monetization platform for mobile publishers, built by the founders of MoPub and MAX. It rebuilds the programmatic supply-side stack so autonomous AI agents - not manual ops teams - can run auctions, manage price floors, and optimize revenue, with auction integrity verified inside Trusted Execution Environments. The company launched out of stealth in November 2025 with a $30M Series A led by Addition.
InMobi
InMobi is a global mobile advertising and marketing technology company founded in 2007 in Bangalore, India. It became India's first unicorn in 2011 and runs a stack of mobile-first products - the InMobi DSP, InMobi Exchange, and the consumer lockscreen and AI commerce platform Glance - reaching billions of devices and processing over a trillion ad requests monthly. In 2025 it doubled down on artificial intelligence, launching its Helix AI layer and Glance AI commerce, while preparing for a planned domestic IPO in India.
Nels Stromborg
Nels Stromborg is a VP Transformational Leader for Media and Entertainment at Adobe, based in Chicago, with 20+ years of digital media sales experience. Known for scaling sales organizations and consistently outperforming targets - hitting 300% of goal in FY2020 and winning Adobe's North American and Media & Entertainment Seller of the Year award - he has built a career arc from floor trader at the Chicago Board Options Exchange to driving Adobe's most strategic entertainment partnerships. He has held senior sales leadership roles at Undertone, Retale, and AOL before joining Adobe.
Abhay Singhal
Abhay Singhal co-founded InMobi in 2007 from a shared Mumbai apartment with three IIT Kanpur classmates, and helped build it into India's first unicorn and the world's largest independent mobile advertising platform - reaching 1.3 billion people across 190+ countries. As CEO of InMobi Advertising, he now leads a platform serving 80 billion daily impressions, while InMobi prepares for a 2026 IPO targeting a $4-5 billion valuation. An angel investor in Razorpay, Bright Money, and Goldcast, Singhal is known for betting on mobile-first futures before anyone else did.
Moloco
Moloco is a Redwood City-based machine learning company that helps app developers, retailers, and streaming platforms turn their first-party data into performance advertising. Its DSP, Commerce Media, and Streaming Monetization products use deep neural networks to make billions of bidding decisions every day for customers like Wayfair, StockX, Costco, Netmarble, and Yogiyo.
Ikkjin Ahn
Ikkjin Ahn is the co-founder and CEO of Moloco, the machine learning-powered advertising platform he built from scratch after spotting a gap at Google: 90% of apps in the Play Store weren't making money. Armed with insights from building YouTube's monetization engine, he launched Moloco in 2013 to democratize access to the kind of AI that only tech giants could afford. Thirteen years later, the company is a $1.5B+ unicorn with 700+ employees across 12 offices, over $200M in annual revenue, and profitable for five consecutive years - a rare combination in Silicon Valley. As of early 2026, Moloco is weighing an IPO.
Susan Kuo
Susan Kuo is the Co-Founder and COO of Singular, a marketing intelligence platform headquartered in Palo Alto, California that unifies marketing analytics and attribution for the world's top performance marketers. A veteran of mobile ad tech and gaming, she previously built go-to-market strategy from the ground up as SVP of Sales & Business Development at Onavo (acquired by Facebook in 2013), and held senior roles at InMobi, Booyah, Gaia Online, and Electronic Arts. Since co-founding Singular in 2014 alongside Gadi Eliashiv and Eran Friedman, she has led global partnerships and business development while also championing diversity in tech through THRIVE, a community platform she founded to connect and empower women in growth marketing.
Button
Button is the leading mobile commerce enablement platform that uses AI-powered deep-linking technology to intelligently route mobile users to high-converting app destinations. Founded in 2014, Button has driven over $25 billion in cumulative commerce by connecting retailers, publishers, and creators in a performance-driven ecosystem - turning every mobile tap into a measurable, revenue-generating action.
Herman Yang
Herman Yang is the CEO and co-founder of Upscale AI, an AI-native platform that lets e-commerce brands create, run, and optimize performance TV ads on streaming channels. A Stanford CS grad with an MBA from Harvard Business School, Yang spent over a decade reshaping mobile advertising at AdMob (acquired by Google) and MoPub (acquired by Twitter, then AppLovin), before stints at Facet Data, Chatgrid, and Moloco. In May 2025, he emerged from stealth with $5.5M in seed funding - backed by Nvidia Ventures, M12, Eniac, and others - to democratize what was once a $100K-minimum medium: streaming TV ads, rebuilt from scratch for performance marketers.