mobile-marketing
(22)
The Game Studio That Put a Message in Everyone's Pocket
OneSignal began with a game studio's awkward discovery: getting people to download an app was easier than giving them a reason to return. Its answer became the plumbing behind billions of daily messages - and a lesson in when to speak, when to wait, and what a notification is worth.
Leanplum Bet the App Could Change Its Mind
It began with two engineers, one wrong customer, and a useful embarrassment. Leanplum learned that the best experiment was not inside the app - it was deciding who the product was really for.
Sunil Thomas and the Long Game of Keeping People
He spent two years building before he had much to sell, scrapped code after a rejection, and returned to the chief executive's chair with the same durable idea: growth begins with giving people a reason to stay.
Upstream Finds the Sale After the Click
The mobile marketing company turns operator channels, fraud checks and well-timed messages into customer acquisitions. Its most revealing work happens where an ordinary advertising campaign would stop.
Nancy Roberts Is Making Ad Tech Speak Human
After years spent selling algorithms, retargeting and creative technology, RZR's chief marketing officer keeps returning to a stubbornly analog advantage: speak clearly, notice the person, and build the room you once needed.
Aurelie Guerrieri Spent 20 Years Learning Who Is Really on the Other Side of the Screen
Before AI agents became shoppers, Aurelie Guerrieri had already followed the internet from clicks to apps to bots. Her career offers a practical lesson in growth: understand the traffic, earn the human's trust, and make room for the machines worth welcoming.
Maria Robinson Is Rewriting Marketing’s Old Playbook, One Journey at a Time
She learned marketing from a Miami stone-crab restaurant, turned a 60-day revenue experiment into an award-winning operating model, and now wants brands to treat mobile as the beginning of the customer journey - not another box in the channel plan.
Airship Bet on Push Notifications. The Real Business Was Everything After the Tap.
The company that helped invent commercial push nearly broke its early data stack. Seventeen years later, Airship sells a broader lesson: the notification is only useful if the experience after it earns the tap.
Ursula Romeo Is Marketing for the Moment After the Driving Lesson
After thirteen years in mobile marketing, Ursula Romeo moved into driver education. At Young Drivers of Canada, her work sits where a 50-year-old training brand meets the phone-first habits of a new generation.
Moburst Started With One Client. Now It Wants to Be Marketing’s Operating System
The mobile-first agency grew from app-store optimization into a 29-unit growth stack. Its next act combines acquisitions, Amazon expertise and proprietary AI tools under one roof.
Bobble AI
Most people type on a keyboard without thinking about it. Bobble AI built a business on the few seconds you spend there - turning stickers, transliteration and predictive text into a 100-million-user media platform.
CleverTap
CleverTap wants every tap, swipe and abandoned cart to help a brand decide what to do next. Its bet is that customer data, messaging and AI work better in one operating system than in a crowded stack of disconnected tools.
Braze
The customer engagement platform that grew out of a hackathon now routes trillions of messages a year for brands from Burger King to the NBA - and it is betting its next chapter on AI agents that draft and send campaigns for marketers.
Novosol
Novosol is a Singapore-based mobile advertising and customer-engagement company behind moLotus, a patented GSM-based mobile video interaction platform. moLotus delivers personalized, interactive video messages directly to any mobile handset - no app download or data connection required - and can push millions of messages a day. Working through telecom operators such as Airtel, Vodafone, Indosat and Telkomsel, Novosol helps banks, retailers, automakers and consumer brands automate customer relationship processes while opening a new advertising revenue line for the carriers themselves.
RevX
RevX is a programmatic demand-side platform (DSP) for mobile app marketers, using machine learning and data science to power user acquisition, retargeting, retention and monetization across in-app, web, social and connected TV inventory. Part of publicly listed Affle (India) Limited since 2019, RevX processes hundreds of billions of bid requests daily for 400+ global clients and has been repeatedly recognized in the AppsFlyer Performance Index, including top-ranked positions in iOS gaming remarketing in 2025.
Attentive
Attentive is an AI-powered marketing platform that helps consumer brands talk to customers the way customers actually want to be reached - over text, email, RCS, and push. Founded in 2016 by Brian Long and Andrew Jones, the company pioneered compliant, personalized SMS marketing and now serves more than 8,000 brands, powering tens of billions of dollars in customer revenue and crossing $500M in annual recurring revenue in 2024.
InMobi
InMobi is a global mobile advertising and marketing technology company founded in 2007 in Bangalore, India. It became India's first unicorn in 2011 and runs a stack of mobile-first products - the InMobi DSP, InMobi Exchange, and the consumer lockscreen and AI commerce platform Glance - reaching billions of devices and processing over a trillion ad requests monthly. In 2025 it doubled down on artificial intelligence, launching its Helix AI layer and Glance AI commerce, while preparing for a planned domestic IPO in India.
MoEngage
MoEngage is an insights-led customer engagement platform that helps consumer brands unify customer data, surface AI-driven insights, and orchestrate personalized cross-channel campaigns across push, email, SMS, in-app, web, and WhatsApp. Used by more than 1,350 global brands, it combines analytics, segmentation, and journey automation in a single dashboard powered by its Sherpa and Merlin AI engines.
Abhay Singhal
Abhay Singhal co-founded InMobi in 2007 from a shared Mumbai apartment with three IIT Kanpur classmates, and helped build it into India's first unicorn and the world's largest independent mobile advertising platform - reaching 1.3 billion people across 190+ countries. As CEO of InMobi Advertising, he now leads a platform serving 80 billion daily impressions, while InMobi prepares for a 2026 IPO targeting a $4-5 billion valuation. An angel investor in Razorpay, Bright Money, and Goldcast, Singhal is known for betting on mobile-first futures before anyone else did.
Oren Kaniel
Oren Kaniel is the CEO and co-founder of AppsFlyer, the world's leading mobile attribution and marketing analytics platform. Starting from a small apartment in 2011, he and co-founder Reshef Mann built a $2 billion company that serves 12,000+ customers including Nike, eBay, and Macy's. AppsFlyer reached $508.4M ARR in 2024, its first profitable year, and is positioning for a potential IPO. A Technion computer science graduate who started coding at age 8, Kaniel is known for spending 1.5 years without salary to build AppsFlyer and for operating the company for six years without a dedicated sales team.
Susan Kuo
Susan Kuo is the Co-Founder and COO of Singular, a marketing intelligence platform headquartered in Palo Alto, California that unifies marketing analytics and attribution for the world's top performance marketers. A veteran of mobile ad tech and gaming, she previously built go-to-market strategy from the ground up as SVP of Sales & Business Development at Onavo (acquired by Facebook in 2013), and held senior roles at InMobi, Booyah, Gaia Online, and Electronic Arts. Since co-founding Singular in 2014 alongside Gadi Eliashiv and Eran Friedman, she has led global partnerships and business development while also championing diversity in tech through THRIVE, a community platform she founded to connect and empower women in growth marketing.
Button
Button is the leading mobile commerce enablement platform that uses AI-powered deep-linking technology to intelligently route mobile users to high-converting app destinations. Founded in 2014, Button has driven over $25 billion in cumulative commerce by connecting retailers, publishers, and creators in a performance-driven ecosystem - turning every mobile tap into a measurable, revenue-generating action.